Morgan GillisFounder & Owner of Client Success Solutions LLC

Is your coaching program priced correctly? Here's how to find out.

23 Jan 2026 · 1 min

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1:23

In this short instructional video, the speaker addresses online coaches who may be struggling with pricing. He demonstrates a simple spreadsheet exercise—dubbed “Offer Math”—to compare two scenarios: a $3,000 coaching offer with a 60% close rate versus a $5,000 offer where the close rate falls to 36%. By keeping the number of sales calls constant at ten, he shows that both scenarios generate the same $18,000 revenue, but the higher‑priced offer requires only 3.6 clients instead of six, reducing operational complexity. The speaker emphasizes that raising prices can maintain revenue while simplifying the business, and ends with a brief call to like and follow for more content.

Chapters

I don't know what online coach needs to hear this one today, but your prices might be a problem in your business. So let's talk about it. We're gonna do it with my trusty friend, an untitled spreadsheet. So let's just say that you have an offer and it's $3K and you close at 60% and you take 10 calls and you make $18,000. Amazing. But now let's say something tragic happens and you raised your price points, you got the balls to to raise your price points from $3K to $5K, but your close rate dropped a lot. It dropped to 36%, almost half. But wait, wait, wait, don't freak out. Let's use our trusty spreadsheet. In fact, I've renamed it. We're calling it Offer Math now. Let's say you're at $5K, you dropped to 36%, you still took 10 calls. What's gonna happen? Get ready, we're gonna drag that formula down. 'Cause we're a freak in the fucking sheets. Are you ready? Oh, wow. It's still $18,000. You hear no a lot more. But you know what's crazy? You have a better business. You make the same amount of money, but it's less operationally complex. You have 3.6 clients now, not 6. That's what we call offer math. If this was helpful, like and follow for more.