A coach stuck at $10,000/month revenue usually fails because of blind spots, not missing knowledge. The speaker shares a call with a mental-performance trainer who listed excuses for not doubling his income, but the real problem was habits he couldn't see and opportunities he didn't know existed.
If you already knew what to do to grow your coaching business, you probably would have done it. And I know some of you are going to be like, well, that's not totally true. There's things I'm doing that I know I should be doing that I'm not doing. And that's, you know, valid, totally valid, not denying that. But there is another half of the equation, which is like, there's just some stuff that you guys don't know. You just don't know it. Like, it's a blind spot. And. And it could be something that you're doing right now that you need to stop doing, or it could be something that you're not doing that you need to start doing. Straight up. And I'll tell you where this is coming from. I just got off a sales call with a guy and he's at about $10,000 a month and he helps people with like mental performance training and he's making about $10,000 a month, wants to get to $20,000 a month. And he says to me on the call, he's like, look, I've been here for a year. And it's clear to me at this point that like it is a plateau. I am in the same spot. And he's like, you know, I was kind of convincing myself like, oh, it's not the right time. Like he had 8,000 different excuses. Oh, it's not the right time, which he later threw out. Um, you know, I don't have the funds for this. And then he later was like, you know, this makes no sense. Like if you don't have the funds, that's actually all the more reason to get help so that you can figure out how to make more money and get the funds. Right? It's like all these backwards excuses. Um, and the other thing though is he said he was convincing himself like, I don't need a coach because they're just going to tell me to do what I already know to do. But he's like, what I realized is it's the things I don't know that's the problem, right? Stuff I'm doing that I shouldn't be doing anymore, that I need to stop doing, or things I just don't even know that I should be doing. And that is my point. Like, for the love of God, just get honest with yourself. Like, if your business is not moving in the right direction and your revenue is just going like this, it's just going sideways, there's no up, maybe you need to make a change. Food for thought.
