Marketing to young athletes on Instagram doesn't work because kids can't buy anything. Bring the parent into sales calls as a team effort. Send a warm-up video for both to watch first, then schedule a joint call to discuss the opportunity.
The kids were the one that were finding him on Instagram, and he had to switch his marketing route because he used marketing to the kids, right? But then the kids would be like, yeah, I'm fired up, and then you get them on the call, but like, they don't have any budget, they don't have any authority. For this reason, it's important that the parents as well as the athlete be on this call. Can you commit to that? Just giving them a reason why this is a team effort. You guys all need to be on this call, yes or no? And if it's no, then that's when you clarify. I noticed you marked that you can't have all these people on the call. They Can you clarify on that for me? Maybe there's a warm-up video that we send to the kids. Yeah, that totally makes sense. Why don't you sit down and watch this with your kid, have a conversation about it. If this feels like it's something that you wanna chat about, cool. Let's, let's book a call with all of us on there.
