Make sure your marketing and your sales process speak to the decision maker.
12 Jul 2026 · 1 min
0:48
In this segment, the speaker advises providers who market sports training or related services to youth athletes to avoid targeting the kids directly, as they lack purchasing authority and budget. Instead, the speaker stresses the importance of having both the athlete and the parent on sales calls, framing the conversation as a team effort. The speaker suggests using a warm‑up video that the child can watch with a parent to spark discussion, then scheduling a joint call to ensure all decision‑makers are present. The overall message is to align marketing and sales outreach with the true decision‑maker to improve conversion.
