In this solo, car‑driving podcast episode, the host reflects on the inevitable cycles of high and low periods that coaches and entrepreneurs experience. He shares personal anecdotes—from a record‑breaking cash month and carefree surfing days to a previous year’s “eating‑shit” stretch where business felt stuck. He explains why low seasons are unavoidable, often tied to skill gaps like sales proficiency, and why they’re essential for growth. Using a client’s recent struggle with closing sales calls, he illustrates how to diagnose problems, emphasize the importance of repetitive practice, and adopt mental frames that view discomfort as a catalyst for becoming stronger. The host stresses valuing internal wins (mindset shifts, skill development) over external outcomes, while also urging listeners to fully enjoy prosperous times because they’re temporary. Throughout, he offers practical mindset reframes, encourages resilience, and normalizes the ebb‑and‑flow nature of business.
Chapters
Okay, welcome to another driving in the car podcast, uh, but this is just something I feel really called to share right now. Um, this is for anyone who is in a season of eating shit, and maybe you know what I mean, maybe you don't, but there are just some seasons in your business that are just going to fucking suck Period. And that's okay. That's normal. And right now, like, I am just, you know, I'm just driving home, um, to visit my family. And like, I just know right now that I am on such a high point, right? Like, we just had our highest cash month ever. I fucking love my team. My client results are just getting better and better and better. Um, I have more free time now. Like, I, you know, just spent the entire day surfing with a friend, didn't even touch Instagram. Not that I don't like Instagram, I do, but you know, sometimes it's nice to just have a full disconnect, right? Um, and I really know right now that this is a high season, right? This is a very high season, probably one of the highest feeling moments right now that I've had in, I don't know, maybe, maybe ever, right? Um, but what I know with high seasons is that there's also low seasons. That's just how this thing works, right? And even though I'm in, you know, like, everything feels really, really, really good right now, it doesn't always feel like that. Like, this time last year, I was in an eating shit season. Like, I was in such an eating shit season, like, last September, that I literally had a conversation with myself. This is me talking to myself in my head. And was basically like, you know what, you need to stop surfing right now because your business actually really needs you. And like, you're going to drown if you don't sort some stuff out, right? So like, that's what it was. And I remember at some point, you know, last— honestly, last— was it 2023? Really, really high season for me was like March, April, right? March, April, May. It started to get hard. June started to get hard, right? July, August, September started to get hard, right? October was pretty fucking hard. And November, I was— and it's not like I wasn't trying. Like, I had— like, I was still honestly all in. I was fucking working all the time. I had a ton of mentors. In fact, I probably was like— at one point I was like, holy shit, I think I have too many mentors right now. I'm actually— I think I'm more confused now that I have so many mentors. And I was just like really going through it, you know, like really going through it. And, and that's my point, right? That is my point. You're gonna have seasons that suck and you're gonna have seasons that are amazing. And you know, like if you're just starting out, honestly, you're gonna be in a season of it sucks probably. Like I can, I'll just tell you because I can see, like I can see the different things that are going on, right? With clients and their journey and stuff like that. And it's like, you know, especially if like you're newer in business or whatever, I mean, you're gonna go through a pretty decent season of eating shit. Honestly, you are. Because, and you're gonna wonder, you're gonna wonder why it's taking forever and you know why this isn't working and why your calls aren't closing and all this stuff. And the reality is like you have to go through that season. You have to eat shit for a while. Because you, you have to put in the reps. Like, I was talking to a client the other day, and, you know, like, I've got— I've probably got clients anywhere from, you know, they at this point right now that they like haven't signed their first client, or they're, they're pretty like new, right? Um, or I also have clients that are making, you know, $40K a month, right? Something like that. So there's, there's like quite a range. And this gal is a little on the newer side, and, you know, she was— she sent me this message, and she's, you know, feeling really defeated because she— I mean, to be fair, she just signed her first pay-in-full client, right, in the program the other day. And so that was awesome. But then she had a bunch of sales calls booked this week, which is, you know, totally progress, right? But she's like, I just got off 3 calls and none of them closed. I'm feeling super defeated about it. And she was, you know, we were kind of troubleshooting like, you know, why is this happening? What do you need to change? What do we think it is? Do we think that it's your closing skills? Do we think it's your, you know, your, your content and your warm-up? And, you know, what really is it, right? But part of that conversation, other than the tactical, like, here's what you do to move forward, here's what you need to focus on, here's what the constraint is of your business so that you can go solve it. Part of that conversation was like, look, right now we— I pretty much was like, honestly, like, from everything that I know, everything that I see, I think the problem is sales. Like, I just think that it's a skill deficiency in sales. Yes, there's other things. There's always many different factors, but To me, this is the biggest thing. And honestly, this, like, you're— guess what season you're going to be in right now? You're going to be in a season of eating shit, and that's just how it is, right? And you can't skip the reps. And obviously we, we fast-track for things, uh, we fast-track things for people a lot, right? Like, our sales coach in the program right now is, pardon my French, fucking incredible, um, and so many, like seen so many improvements across the board with like everyone inside the program from, you know, like the help that he's been giving and all that stuff. Um, obviously we have trainings on it and, you know, all that stuff, right? But it doesn't change the fact that like you're gonna hear no, you're gonna get rejected, you're, you're going to feel defeated at some points, your nervous system is going to get triggered when you hear no. Like, that's what it is, that is just what it is, and that's the season that you're in. And it just, it never goes away. There's always things like that, you you know. Um, yeah, there's just— there's always something, and I think that's important to know. And I just like sort of counterbalance it when I'm in the season of like eating. Like, it doesn't matter, like, here, like, I'll just give you these frames, okay? These are the frames that I use when I'm in the, you know, the winning season versus the eating shit season. And when I'm in the eating shit season, I literally like— it feels painful. Like, it's painful. It's not comfortable. It's not enjoyable, right? But in those moments, I literally think to myself— I feel that pain, and then the first thing that comes to my mind is like, good, good, this is exactly what you need. You need to feel this. Like, this thing that's happening right now that you don't like is the thing that's going to get you to the next level. Like you need to go through this season. And so it changes from, wow, this season sucks, I hate this season, to this is molding me into the person that I need to be to get where I'm trying to go. Like, pressure makes diamonds. Like, that's what this is. And so maybe I'm just like masochistic and I'm crazy. And I mean, I'm sure, you know, I'm sure there's a large percentage of that that's true, but My point is, my— when I start feeling that, the way that my mind perceives it, I don't feel like, oh, this is uncomfortable, this is bad. I'm like, oh, this isn't comfortable, good, good, good, good, love it. Let's learn to love it. Let's just sink into the season of eating shit because there's gonna be another side to this. And so it's like, I just, I just make peace with it, I think, is really what happens. I'm like, oh Damn, we're in one of these seasons. Okay, great. And then I just like make friends with it. I just make friends with that season. And the way that I view it is like, this season is the thing. What I'm going through right now is the thing that is going to get me where I'm trying to go, right? And it doesn't matter what it is. It's maybe it's learning the skill of sales. Maybe it's like, you know, just cultivating more grit and a thicker skin, whatever it is. But it's like, that's how I frame it. Okay. And so say this to yourself whenever you feel that, whenever you're like, oh my God, I just got off my 5th call and it didn't close. Or like, oh my God, my ads aren't working. Or, oh my God, I'm stressed out this month because I got to pay my team. Like, good, good. This is exactly what I need. This is the exact experience that I need to become the person that I need to become. And to me, honestly, I really don't give that much of an F about the outcome of things. Like, like, I actually just love— I, I love the internal wins almost more than I like the external wins. Like, we just had our highest cash month, and I'm like, okay, that's amazing, but I was actually more so celebrating like the internal shifts and the things that it took to get there. So that's the way that I view, you know, um, the season of eating shit. And then the other thing is when it's good, okay? When it's good, you wanna enjoy the hell out of that. Like right now, I love it. Like honestly, it's insane, but like I made more money this month than my dad used to make in a year, which is crazy. It like, anyways, it doesn't matter. But my point is, it's crazy. It's super good. Team's good. Client results are good. Everything is good. Like the people in my life are amazing. I am just having a really great time. And the way that I frame this mentally to myself is, good, enjoy this, feel it, like soak in all the gratitude for this moment, right? Revel in this moment and just know that there will eventually be another season of eating shit. And so enjoy this while it lasts because it won't last forever. And that's just how it is. That's just how life goes. And so hopefully this is helpful. But if you're going through it right now and you're in the season of eating shit, good. Okay, lots of love. Bye.
