NEVER post an Instagram Story until you understand THIS...

Alright, beautiful people. In this video, I'm gonna show you how to use your Instagram stories to print cash for your coaching business because most people are just not using them to the degree that they could be, and it's costing them money. So let's dive in. Now, first things first, I want to show you where you are in space here, okay? So what this is, this is a diagram of the funnel that we run, but I want to show you what exactly we're talking about in this video. Specifically in this video, we're talking about this. We're talking about Instagram story content. And if you do this right, sometimes this can double as retargeting ads for you. So that's what we're going to cover in this video. So what we're going to cover in this video is a couple things. Number 1, we're going to talk about a visibility hack that'll get you more views. Number 2, I'm going to tell you exactly what to post. Number 3, we're going to talk about potentially, you know, using that to start conversations, which is, you know, a lot of the purpose. And, you know, building that basically warm-up for people essentially. And then fourth, we're going to talk about, you know, where you could potentially use that within your strategy as a retargeting ad. This is by no means an exhaustive list, but this is one example of something that you could run as a retargeting ad. So let's dive in. So step number one here is that what you want to do, uh, if you want to get the maximum amount of visibility on this story, is you're gonna make sure that you have literally no stories up right now. So all of this stuff, let's say I had this stuff up, I would either let this stuff completely expire, or I would, uh, just go in and delete it so I have zero stories up. What's going to happen then when you post a story after you have no stories up is typically that story is going to get about 5x the views. So you're going to get way more visibility on that. So that is step number 1. Now step number 2, the thing you're actually going to post— here's an example, right? I'm going to give you— there's a bunch of different kinds of retargeting ads you can run, And we're getting ahead of ourselves here, but this is just an example of how you could set something up. So what you want to do is you want to call out your avatar, right? For me, it's coaches. You could say coaches, fitness coaches, moms 40+, whatever your thing is. This is where you have to be clear in your niche and your messaging, or else you're going to call in the wrong people. You're going to call in broke people, whatever, right? So just make sure that you, you know, are going to call out your avatar, right? Especially if you're going to run it as an ad later. The next thing that you want to do is you want to promise a benefit, right? So in this case, it was like, want me to send you the exact strategy my clients are using to get results like this? The benefit is they get the strategy that can get them, you know, making whatever it is in this screenshot, uh, $78,000. Amazing, right? Um, and then what you do at the end is you can say like, comment strategy, right? So if you look at the syntax of this, I like to use photos, um, interesting photos. That's something that you can do. Uh, so, you know, it's an interesting photo. It's me on a four-wheeler. Might be attention-grabbing, right? Um, so that's one thing. Call out your avatar, promise a benefit. This in the middle is just proof that I'm not bullshitting. Like, here's a client's Stripe screenshot, right? Um, and then you obviously need to make a CTA. Why? Because you want them to DM you. Your goal is to push people into the DMs, right? If I go back to this, what would the point of this be? You'll see what the point of this would be. The point of this is you want to push people— I actually want an eraser here, one second, bear with me. Um, you want to push people essentially from your Instagram stories, where? Into your DMs. Why? Because then you're going to push them onto a call, right? That's what it is. So anyways, that's an example. This is another good example, similar, right? That's what you want to do there. Um, same thing, right? Online coaches, get the ad script we used to do $116K in the last 3 months. You can tell how outdated this is, is when we're doing like $30K a month or something. Anyways, Avatar, promise a benefit, DM me, right? And there's proof, right? So that, that's what it is. And those are really the 4 things. And then the last thing is, again, there's something interesting. The little thumb drive thing really works. I've seen people copy this ad that we've had for sure, right? So anyways, regardless, that's the type of thing that you want to post. So let your Instagram Stories completely expire and then post something with this. Call out the avatar, promise a benefit, give them proof, make a CTA. Why? Because They're gonna, they're gonna DM you for the thing. And then what? You're gonna start conversations. Let me give you an example. Let's say I made one of these, right? We call it the avatar. Fitness coaches, right? Or coaches or whatever, right? Um, get the case study blueprint that— I'm just making this up— get the case study blueprint that made me, that helped me collect $1.5 million in cash inside my coaching business. And then just do a Stripe screenshot of me, right? DM me case study if you want it, right? Like, it's what it is. Um, so you could do something like that. And I'll just show you now, we're on step 3, right? Um, remember we let the stories completely expire, we came up with a, you know, a story that we're gonna post, like the 3 examples I just gave you. This is the third part, you're gonna send them the resource, right? So if I go in here, um, and I go into my comments, uh, let's see if I can— can I just see comments? Likes, notifications. I guess you can't sort by comments on here. Regardless, case study, right? Let's just see if this— if we sent this guy the case study resource yet. Probably not. I think he's new. Yeah, we haven't, right?

Hey, Yusuf.

Um.

What's good? Here's the— if I could type, that'd be cool— resource you requested.

I'd probably just ask something like this, or I can see this guy has before and afters on his page.

Um, I'll just do this.

You usually film a lot of video case studies, or more so get before and afters from your clients. Something like that, right? We start a conversation, value, you know, and then the cool thing is this is a warm-up resource, right? A lot of times I'll send people YouTube videos, it's on my YouTube channel, and they start literally going to my YouTube channel, right? And they start creeping around on here. This is the real ninja thing is if you send them a resource and it's on your YouTube channel, right? Because if they get to my YouTube channel, pot, they can spend more time with me, right? They can just see like all these case studies that we have and they can see longer form videos, you know? Next thing they're going through, you know, where is it? Playlists. You know, they're going through the testimonials playlist and they're looking at all these case studies and then they're getting more value from us and they're spending more time with us, right? Like people will talk about a trust recession right now And it's like, yeah, I mean, do better warmup, have better middle of funnel, right? Run retargeting ads, you know, post content, have YouTube, have long form. There's a whole thing about the 7-hour rule right now. It's like, yeah, it takes people 7 hours to, you know, know, like, and trust you enough to buy from you. And so great place to send them, to YouTube. Anyways, regardless, what else do I wanna say? That's really step number 3. And then the last step, step number 4, is that if this does really well, right, if this does really well organically and you're getting messages from that and you've tested it organically, boom, okay, run it as a retargeting ad, put it up here in Ads Manager, right? And then you can put spend behind this thing and it can go, you know, do the dirty work for you, right? Like Meta will just keep sending you people, right? So that's, that's really what it is. But Let me recap this for a second here. So you can kind of see how all this stuff works together, right? Um, you can see how this stuff's starting to work together on your stories. You, you run a play like this, the 1-2-3, and if it works well, then you'd start running this on your Ads Manager, right, as a retargeting ad. And then that way, the inbound messages you got from the story stuff that one time, right, um, now you get to do it automatically, right? That's why I call this the automatic growth funnel, because it's like with feed content, you got to keep posting. To get people to follow you, right? Hoping you go viral. When we run the ads to get new followers, it's automatic, right? It's kind of the same thing. You have a good story, great, you run that as a retargeting ad, and now people are just DMing you, people are just following you, and you don't have to be a content factory, right? And you can see that what happens is when you do this, right, whether it's coming from a story or retargeting ad, people get, I mean, you get into the DMs and maybe you book a call, right? You go to a call from here, or maybe you get in the DMs And then you go to YouTube, and then YouTube leads back to a call. Do you see how this is working? Like, this is how it works. So anyways, hopefully that's helpful. Um, the only other thing I will say is I'll shoot you super straight. If you want help with this, we could probably help you scale up. I mean, you already saw this, right? You see the people that we're helping, right? Doing $20K, $30K, $40K, $50K, $70K a month. Um, we can probably help you scale up. And I will tell you this, I love this diagram. It's super simple, simplifies the concept, right? But there's lots of stuff going on in here, right? You got to make sure that your niche is good. You got to make sure I mean, God, your offers are priced right and your messaging is good. If it's not, these ads are going to call in the wrong people. You're going to get broke people. Your ads aren't going to work that well. There's a bunch of metrics you need to figure out how to track, right? What are good KPIs? How do you know when to kill the ads? How do you know when to scale them up? Um, you know, all that kind of stuff. Um, and then, you know, it's really just— it's really just knowing what levers to pull and having accountability on it. People holding your feet to the fire, knowing how to start scaling this stuff up with a team. So anyways, That's all I want to say. If you're a coach already doing $5K per month and you want to scale to at least $20,000 a month, if not $50K or $100K, I'll leave a link below this video and yeah, book a call with us. You don't have a lot to lose. Best case scenario, we 5 or 10x your business. Actually, it could maybe get better than that. But regardless, best case scenario, you make a lot more money. Worst case scenario, we point you in the right direction. So I'll leave a link below. Lots of love. Hope this video was helpful. Toodles, as my mom would say.