A coaching business owner explains why paid ads beat organic content: he posts just three times a week, generates $60,000 monthly, and gets predictable leads instead of the feast-or-famine cycle of viral hits. Ads let him target specific countries to attract better-converting prospects.
Ads are a cheat code. And here are the top 3 reasons that I do not enjoy relying on organic content to grow my coaching business. Number 1 is simply effort. If you are the type of person who just doesn't have a ton of time to be posting every 5 seconds on social media and being on the content hamster wheel, ads are probably going to fare out better for you. Like, for context, last year, because we were able to get our leads from ads, I only had to post 3 times a week and we still made about $60,000 a month. If I wasn't running paid ads to get leads for my coaching business, I probably would have had to post way more than that and certainly put so much more effort into my content trying to be a viral whore. And I just don't want to play that game. Number 2 is predictability. A lot of you say that you're so sick of your months being rollercoastery, being up and down. And if you're playing the viral game, to a degree, That's going to be normal. Because think about it, you sometimes have content that absolutely pops off and goes crazy. You also sometimes have content doing nothing and you have no leads. And if you're building a team, like you have DM centers, you have a sales team or anyone else, any other mouths you have to feed regardless on the team, it's just not that good for predictability. You know, like if you got a closer and one week they have 40 calls on the calendar and the next week they have 5, like That's just not conducive to keeping them happy. And then the third thing, the last thing is, you know, lead quality. Obviously, like, you can still use some targeting stuff with ads, and so, um, you tend to be able to target things a little bit better with paid ads. Uh, you know, for example, you can send your ads to certain countries if you know that certain countries are proven to, you know, um, be better quality leads for you. Uh, and so yeah, those are the 3 reasons that I much prefer to rely on ads, or at least use ads to get leads for my coaching business. It's like effort— I don't want to have to put in as much effort. Predictability— I want more predictability in my business. And the last part is just like, I want higher lead quality. Anyways, if you want me to send you a free resource on how you can run some paid ads for your coaching business, just comment ads and I'll send it over.
