NEVER run ads, UNTIL you do this.
In this solo coaching video, the speaker warns coaches not to launch paid advertising until they have a solid metrics system in place. He argues that most coaches fail because they don’t track any data, leading to guesswork about growth. The core advice is to monitor three weekly key performance indicators (KPIs) that revolve around direct messages (DMs): 1. Touchpoints – the number of individual DM conversations you have in a day (new followers, revived chats, story replies, etc.). The speaker suggests aiming for about 100 touchpoints daily and recommends a simple manual count from the inbox. 2. Pitched Calls – the count of people you send a Calendly link to or otherwise ask to schedule a call, measured per day and aggregated weekly. 3. Booked Calls – the number of sales calls that actually land on your calendar. He explains how to reverse‑engineer revenue from these numbers and offers a “gold‑standard” weekly target: ~100 touchpoints, 5 pitched calls, and 3 booked calls per day. The overarching message is to rely on data‑driven decisions rather than emotions when scaling with ads. The video ends with a call‑to‑action to follow the creator for more coaching‑growth tips.
