Morgan GillisFounder & Owner of Client Success Solutions LLC

ROAS Is Fine. Volume Is the Problem.

15 Jul 2026 · 1 min

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In this brief consultancy-style assessment, the speaker reviews an advertising campaign that spent roughly $1,000 and generated about $7,000 in revenue, indicating a healthy Return on Ad Spend (ROAS). Despite the strong ROAS, the speaker notes two performance gaps: low overall volume and a modest conversion rate from pitch to booked appointments. To address these gaps, three priority actions are recommended: (1) improve the closing process, (2) increase direct‑message (DM) outreach volume, and (3) boost the show‑rate of booked appointments. The speaker also suggests allocating additional budget to feed the system, leveraging the existing high ROAS to scale results.

Chapters

You spent about $1,000, right? You made back $7,000. I'm like, that's healthy. That's like good. The ads are working. This is fantastic. So my question for you would be like, why not more? Like, why are we not doing more here? The volume's low and the pitch to booked is a little low for me. So that makes me think like, how can we get more volume? And maybe there's something we're missing on the pitch. I think the number one thing to focus on is closing. Number two would be DM volume. And then number three would be show rate and just spending more, just putting more inputs into the system in general, cuz your ROAS is good. So those would be my top three. Let me know what you think about that.