A coach shares seven headline templates that drove $700k in revenue last year. David Ogilvy said headlines get five times more readers than body copy. Examples: "Stop doing X, instead do this" and "Don't start counting your macros until you do this."
Steal the 7 hooks that made me about $700K inside my coaching business last year. The mistake most online coaches make is they create really good content, but they don't take the time to think about the hooks. Here's why that's fucked up. There's a quote I love by David Ogilvy, the godfather of advertising: on average, 5 times as many people read the headline as read the body copy. When you have written your headline, you've spent 80 cents of your dollar. In other words, 80% of the effectiveness of your content is your hooks, and you should only ignore them if you want to stay broke. Best thing to do if you want to make money for your coaching business is to use hooks that are already proven. So here are out of 7 of my best hooks. Stop doing X, instead do this. Stop doing HIIT workouts, instead do this. Don't do X until you do this. Don't start counting your macros until you do this. Stop doing X, instead steal my Y. Stop taking sales calls, instead steal my Selling in the DMs framework. If you want the rest of them, including a breakdown of how to plug them into your coaching business, just comment hooks below and I'll send it over. And if this was helpful, follow me for more no BS advice on how to grow your coaching business.
