A framework called the belief-breaking diamond uses six steps to make ads convert better. One ad using this method spent $734 and made $23,000 in a week. The structure starts with a negative hook about a common mistake, then shows a better alternative and its benefits.
All right, so if signing clients feels a little bit harder than you want it to feel right now, maybe you know you should be running ads except you don't have a proven framework and you're scared to set money on fire, this video is for you. I'm going to break down the belief-breaking diamond. So here's what this is, okay? It's really a content framework. We've used it on this piece of content. You can see it's got lots of likes and comments and that sort of stuff. We've been running this as an ad for the last 11 months. It is absolutely printed for us. Let me show you the results we've had from this. So we spent about $734 on this. We made back $23,000 in one week, right? That is a 31:1 return on Ad spend, we spend a dollar, we make 30. That is insane. Now let me give this framework to you. So here's what you're going to do, okay? You're going to have a negative hook and headline. Then you're going to explain the mistake people are making, the consequence of that mistake, what the better way is, the benefit of that better way. And you're just going to make a CTA probably to follow you. So for example, you might say, stop doing this, do this instead. Stop doing HIIT workouts to lose fat, do this instead, right? You explain the mistake is that women are doing HIIT workouts to lose fat when they already have their hormones out of whack, right? And the consequence is it makes them more out of whack. The better way is you don't do HIIT workouts, you do, I don't know, more sets or something. And the benefit is you lose fat and you don't have to do these terrible-ass workouts that you hate. And then you just say like and follow for more if this was helpful. So that's it. That's the framework. Steal this, make it your own, thank me later. And if this was helpful, like and follow for more.
