Raw one-on-one conversations beat scripted content. The speaker films coaching sessions on a phone and tripod, then shares clips on Instagram so people see what it's actually like to work with them.
And this is no extra time for me to create this. Like, there's a ton of gold happening in one-to-one conversations with people.
'Cause you get so much better advice when it's raw. Somebody's asking a deep question and it comes out all poetic and you're like, damn, that was so good.
Right now, I'm filming on this camera, like my phone. It's just set up on a tripod right next to me. Right. Because I'm just like, who the fuck posts this on Instagram? It's like coaching experience content that people wanna know what it's like to work with you.