Top-of-funnel viral content gets views but middle-of-funnel coaching videos convert better. Videos with 1,200 to 2,000 views that show what it's like to work with you generate high-quality leads without extra effort, capturing prospects ready to buy.
The point isn't to get a zillion views. It's to get people to know, like, and trust me enough to know that I know my shit and they want to work with me. They get, what, 1,200 views, 1,800 views, 2,000 views, right? You're not gonna get crazy views on this stuff, but it's not top-of-funnel viral content. It's like coaching experience content that people want to know what it's like to work with you. So I think you'll get some gold that you otherwise wouldn't capture like that way that you do content, and then it takes no extra time for you and it gives people a coaching experience because people are always like, well, I wonder what it's like to work Work with this dude.
