Viral posts attract the wrong audience and create unsustainable spikes. You get flooded with followers who don't match your ideal customer, then watch engagement collapse when the moment passes. Steady growth beats viral chaos.
So that's one problem with viral. Sometimes the shit that goes viral is not niche-specific content who's attracting your ideal person, but it went viral because it was super general. It went to everyone, and now you have all these people following you and all this volume, and they're like junk volume. The other thing is, even if it is niche content, we just had this happen. We had a piece of content absolutely blow up, and it was very niche. It was totally bringing us— like, it's still bringing us brilliant leads from organic. The week that it goes off, thousands of comments, thousands of followers. Like, you can't keep up in the DMs. And then when it dies down, you're dead, which is like not very good for a It's like you have everyone and anyone and you like can't keep up, or like sometimes you don't have as much. Like, it's just way more volatile.
