Clients buy coaching for emotional reasons, not just the numbers. A coach wanting to go from $8K to $10K won't pay for help unless they know why it matters: travel plans, family goals, or something personal. Find that deeper why, and the price stops being too expensive.
people go and buy a lot of the coaches and they buy for emotional reasons. The way to think about it is you have like a point A and you have a point B, but those are just numbers or they're metrics or they're logic, right? So if someone's at $2K a month and they want to shoot $10K, it's, it's the emotional side of the point A, point B. If someone tells me I'm working this job, making like $8K a month, and it's like, I just want to make $10K a month in my fitness coaching business. And it's like, okay, like if you're making $8K a month already and you just want to make $10K, why not just keep doing what you're doing? Like pretty much made it already. Like, why do you want to go online with this? And then they'll be like, well, I hate this and I hate reporting to someone and I would like to be able to travel to XYZ and like they're totally painting a future vision. I would ask just out of curiosity, like, why is it important that you improve this or that you get this coaching? Because I don't really know, like emotionally, I don't really know. Like, I don't know why it's important to her. I don't know why it's important to the husband. I don't really know why it's important to the kid. I would want to understand that for sure, because if someone's like, oh, that's like super expensive and it's like, okay, well, if all it did was help you with XYZ thing that you said that you really cared about, I mean, would it be worth that to you? Whereas if you don't really know why it matters, it's kind of tougher.
