The secret to viral content for online coaches

All right, what is up, beautiful human? You are in the right place today because you are in for about 90 minutes of pure fucking value on viral content creation. I'm not even sure if I'm allowed to curse on this platform, but hopefully I am. Hopefully the algorithm doesn't hate me because I dropped an F-bomb, but it is what it is. But this, what I'm going to show you in this particular YouTube video is just, I'm going to allow you to be a fly on the wall in one of our group calls for the program that I run. So this particular group call was aimed at helping everyone create viral content, okay? So there's a ton of different stuff we're gonna break down in here, like different hooks and headlines, different techniques. We really like unpack some of the content. We help people script their own. I do a couple content reviews. Like, it's really, really packed with gold. And honestly, the worst part of this is I just like did not have time. Like we're actually— this was so sad, but like I have so much more value than I was even able to deliver on that call. And we were already at 90 minutes. I was like, damn. So I actually decided to launch a viral content challenge for these guys and we're going to keep doing and unpacking the rest of the value, like call by call by call. We're going to do like a 30-day challenge and so we're going to gamify it. There's going to be prizes, you know, like we're going to do every single week is going to be a viral content call, like breaking into a lot of the stuff that we didn't cover on this.

But let me tell you, it's going to be jam-packed.

Packed with value. So before we completely rock into this, I do just want to show you one thing. I always like to do this. This is a best practice in any sort of these videos or even coaching clients is you have to know where you are in space. So I'm going to aim to give you like a 30-second, 90-second maybe rundown of where this viral content is going to fit into your strategy. So let's dive in.

All right.

So 90-second spiel on where we are in space, why this matters, what we're about to dive in and cover. I do want to say that this this entire thing that I'm about to lay out here, my automatic growth funnel. If you want to know, if you want to see like a, excuse me, a higher level, like deeper dive breakdown on all of these different parts, then you're probably going to want to either now before you hop into this or after this, watch the trailer that is on my YouTube channel. It's like the pinned one or the YouTube channel trailer, whatever you want to call it. It breaks down this entire thing, which is how I've been getting a 10 to 1, if not a 30 to 1 return on my ad spend. It's called the Automatic Growth Funnel. Yeah, it works like gangbusters. Like imagine spending a dollar and getting back 10 or spending a dollar and getting back 30. That's basically what's happening right now. Currently making about $35,000 a month with this. My clients are crushing it as well. And so just if you want a full breakdown on this, then click the link in my YouTube bio, whatever, and watch that video because it will literally explain the whole thing and it will show you a couple client results and things like that. So anyways, I guess in this video all you need to know is that it works. And if you want more info, you can go there. And I also want to say, if you want help with this, if you want help growing your coaching business, you know, getting more leads, getting more followers, improving your content, you know, booking more discovery calls, closing more clients, literally growing your coaching business, then there's a link below this video. Click that. And let's find a time to chat to see if I can help you grow or help you scale. Okay, so without further ado, let's dive in. Basically what I want to show you, I just filmed a video. Actually, I don't know if I've put this up yet. I might put this one up first. I'm not sure which order they're going to come out in, but I just filmed a video on this piece. So there should be another video. What did I call it? I called it If You Want to 5x Your Coaching Income, Do This. So that's one where we talk about We talk about DM setting. So, you know, that's a separate video as well. Maybe I can link that up. I don't know how to use YouTube all that well yet. But long story short, here's what you need to do if you want to sign coaching clients, right? You have to have a way to bring people into your world. For me, the biggest thing that works with my clients is growth ads, right? We run simple paid ads. They're super predictable and they get people, the right ideal clients, into the world. And then we nurture people in their world with content, right? They learn how to put out the right feed content, dial in their messaging, you know, put the right things on their stories. Use things, longer form versions of nurture like YouTube, which is what I'm doing now, or their email list. We set up retargeting ads and all of these things. What they do is they bring people from a cold lead who just found them to a warm lead, right? They nurture people. And then after that, teach them how to start chats so they can book calls. And when they close calls, they get better at closing sales. They sign clients. Now, in this video, I want to show you specifically what part of this funnel we are zooming into. So we are zooming into, we are zooming into this.

Okay.

So we're zooming into Instagram feed content, right? Viral Instagram feed content. Now I want to explain something before we dive into this. In this funnel diagram, you'll see that the only thing I have as our quote, lead capture, right? Uh, that's, that's finding cold leads for us is growth ads. Okay. And so this is the thing that's the most predictable and that works the best for a lot of my clients in terms of growing their following, getting leads into their world, right? It's, it's, it's great, which is why it's called the automatic growth funnel. Right now, what you need to know is that is not the only way to grow.

Okay.

There is, let's call it OC, which is like organic content, right? Imagine that that's like another box here, organic content. And then there's another one we can just call it R, Oh, excuse my terrible— I should have made this like brush smaller. But all of these things like organic content helps you grow, right? Ads help you grow. Reachouts help you grow. What I want you to know is that actually maybe I should leave these up and I'll just use a different color. What I want you to know is that this one has worked the best for my clients. I've definitely helped people go from $1,000 a month to $20,000 a month. With just doing reachouts. Actually, this is a terrible color. Like, hold on a minute. Hold on a minute. This is a terrible color. I've definitely helped. You know, that's a terrible color too. Let's just find a green.

There we go. Yeah.

Most people are using growth ads. I'm really marking this up. I can't be trusted with colors.

Yeah.

So most people are using growth ads. Reachouts do work. Like, I've helped clients go from $1,000 a month to $20,000 a month, like through reachouts. It's just, it's very manual, but it does work. Growth ads is working the best, but in this particular video we're diving into organic content, which if you do it right, honestly can get you a ton of leads. And there are people in my program right now that this is happening to. Like, like one guy has got a piece of content going viral right now and he messaged me the other day. He's like, yep, I have booked a bunch of calls and I've got like 300 free ideal clients into my world. So this can work as well. And that's what we're going to be diving into in this video. And so just know that we're really talking about organic content, right?

Ch-ch-ch-ch.

And that helps you grow. It also helps you in some ways, in some ways it can nurture your audience, right? But it's feed content. So hopefully that's making sense. But what this is going to help you do is it's going to help you bring the right people into your world. That's its number one goal. In this video, it's like to take the place of growth ads. Like, imagine this says organic viral content, right? And then it also, obviously, you're posting on your, your page and so it warms people up. So that was definitely a little bit longer than a 2-minute intro, but, you know, it is what it is. So let's rock and roll without any further ado. Again, if you want my help with this stuff, click the link below to book a call. But let's dive into this coaching call on viral content because I think you're going to freaking love it. All right, let's make it happen.

Hey Sean, how the heck are you? Primo, what's good? Oh, what's good? Denise is here. We have 3 guest pass peeps here. What's up Emma, how are you? You made it. You're muted. Can you unmute? I can ask. Yeah, I was just gonna say hi, this is so cute, I'm so excited. Some of you probably don't know, Emma is joining us, is it July? Can't remember the exact start date. Yeah. Hi. Okay, cool. So she's just like, yeah, I'm just gonna like, you know, prepay, I wanna lock in my date for this time. So she's joining us, but she's kinda coming in a little bit early. And then we have 3 guest passes that got given out. So I know Denise is here, welcome, welcome. I think Devin's here. By the way, if you can turn on your cameras just because it makes it way more fun. I actually know who's here versus, you know, we just don't see any faces. And also like legit be ready to take notes. There's probably too— I probably have too much value that I'm not going to be able to give it all in this call, but regardless you're going to walk away with a crazy-ass cheat sheet that you can use to create a ton of viral content. Like, it's actually way too long. What's up, Devin? How are you? I'm glad you said hi. Okay, cool. So what I'm gonna do is share my screen, and I think my biggest thing as we go along in this training— this is not like a just hang out and chill training and walk away with nothing, and you've got to do all the homework when you leave. This is like, Mika and I have actually already done half the fucking homework for you. And I want you to leave here with at least 3 hooks and headlines, like scripted, where you know what you're gonna go film. And then you'll have a bunch of other ideas in terms of techniques and why things go viral, and you'll understand the psychology of it and all that stuff. And my biggest point here is to get you guys free leads. Like, I do think that the biggest strategy that's working for everyone right now, that's like the most predictable and stuff like that, has been ads. However, wouldn't that be great if you never had to pay for the leads, if you never had to pay for the followers? So that is the plot on this call. And I think there's a couple more people I need to let in here. Okay, Sid's here, Curly's here, Elena's here. All right, so let's rock and roll, in the words of Mr. Hormozy. I feel like that's an Alexism. I have many of those. Okay, so I am going to teach off of this, and I might use some of these things as we go along. So basically the goal— so in the past 7 days, I've studied more than 214 pieces of viral content. And I don't mean like I watched them once, like I watched them 3 times, 5 times, 10 times, like a lot of fucking times, and dissected the hell out of them and applied my marketing brain to it and basically took all the lessons that I can just deliver them to you guys. So My goal with this call is to save you all that time and save you all that sorcery so you can just get the information and hopefully go viral and get free leads. So does that sound like a plan to everyone? Can you guys drop a Y or a 1 in the chat or a head nod or something? Give me some engagement if you're like, okay, cool, I'm down for this. This sounds like a plot. I see head nods.

Yeah.

Y's, 1, yes, preach hand emojis. I got the perfect, I think, from, from Emma there. So that's great. I love it. Okay, so let's kind of dive into this. So what is viral content? Essentially viral content, basically we're gonna use like the 5X rule. So I'm just gonna give you an example. There's gonna be a lot of like examples and screen sharing in here, but let's just look at this piece of content. So by the way, shout out to Mika because I had her help me with some reach or with some research. And she actually found this account, which is for my relationship coach, relationship coach people in here, this is a great account for you. But she found this account and this guy has some viral content. So here's how you're gonna know if content is like viral or not. Like here's like a rough rule of thumb for you. You wanna look for videos that have 5x the amount of views than the person has followers, which basically essentially means that they obviously went, it obviously got pushed out into the algorithm, right? Because they have way more views than they have followers. Followers. So for this person, they've got 179K, right? If we, if we multiply that out, 179K times 5, we're looking for videos that have at least basically 900K is what we're looking for. And so if we scroll through this guy's content, like if we go to his reels, I'll show you one here. Like this one got— so we're looking for 900K. Where's the one I'm looking for? This one got 5.8 million, right? So this is like way— it's like 25— like it's way more viral than it needs to be. And we'll break this one down later, but that's how you're going to know if something has gone viral. Like that's kind of the test. Okay. So there's an example account. Um, and there's an example, um, of like a reel that has gone viral. Now the process and what I want everyone on this call to do is I want you to start a folder on your phone called Viral Content. Like right now on this call, pull out your phone, we're doing this together. So, and I can, I could guess I could mirror my screen if I had to, but essentially like if you go to, like if I go to my profile and I go to Saved, does everyone know how to do this? How to like create like saved folders on your phone? Yeah? Head nods, okay. You'll see like I have one on viral content and there's just a ton of different viral content in different niches like all saved here. So everyone go do this on your phone right now and drop a, drop, just put done in the chat when you're done or put D in the chat or something like that. Just so I know you guys are done with this 'cause this is not like a let's chill and wait and Like, do nothing, call. Done, done, done. I love it. Okay, cool, cool, cool. So now that you've got that, what you want to do is you want to find at least 3 viral creators in your niche, okay? And then you're gonna go through their viral videos. Like, for example, uh, where was that first thing I showed you? This first one. So Matt, right? If you're a relationship coach, so So who do we got on here who's a relationship coach? Let me just see. Danielle, I'm thinking of you. Who else? Sid, I'm thinking of you. Well, maybe, yeah. So I'm thinking of you guys, but if you're a relationship coach, you're literally gonna scroll through here and every single one of these that looks, you know, like it's gone viral for him. So this one, you're gonna go save this. I'll just remove it for now, but go save it like in viral content, right? And you're just gonna do this for a bunch of them, right? So I would save that one. I would save this one that got 4.5 million. I'd save this one that got 4.8. Like this dude is an incredible example of someone who has a lot of viral content. So if you're in the relationship niche, like, like this is literally a goldmine for you. Now, the good news about this is that Mika and I have already done the work basically to like, we actually already did this fucking homework for you. So essentially what I'm going to drop in the chat here, and I recommend that everyone go to this and go to file and make a copy, but we've already created this beast of a document. And I'm probably going to add to this kind of my goal. I don't know why I want to do this, but my goal is to add to this and get 100. But essentially like, and we'll talk about this later, like more in the like the rest of this training, but we actually already did this. We already sorted out viral accounts by, or yeah, viral accounts/videos by niche. So if you're in manifestation, here's 3 examples for you, right? Of like accounts that we've already found. And then here's some examples of different hooks and headlines and the viral content that we've already kind of like looked up. So this will at least get you started. If you're in relationship or dating, I think these first 2 are relationship. I think these next ones are dating, but there's— these are the accounts, and then everything down here is like, you know, content that you don't have to go searching for, right? Same thing with like fitness, nutrition, health, all the accounts, and then some hooks and headlines. And then the same thing for like business and career, right? Different accounts and then some stuff. But obviously, like, I would go to the accounts and, you know, click them and look through their videos and whatever. So that's actually already done for you. I'm going to drop this, um, I'm going to drop this in the— this link in chat. So fun times, anyone, uh, who's on this call gets this, which is awesome. If you're watching a replay, you're not in the program, you should be in the program so you can get— so you can get this. Shameless plug. Um, but let me drop this in the chat. Em goes, "I'm in awe." I love it, good stuff. Good stuff. Okay, so, and there's more, there's way more stuff we're gonna go through in this, but this is just sort of the beginning. So anyways, the biggest thing is, and this is actually, by the way, I'm just gonna say too, I usually teach off slides. I'm teaching off a Google Doc today, and the reason I'm teaching off a Google Doc is because it's a lot faster. So the presentation's not as good, but the value's fucking off the charts. So, you know, it is what it is. It just allows me to create things faster for you guys. So anyways, um, yeah, so basically once you find those viral videos, save them in your folder. And the key here, like nothing else will matter if you don't do this, you want to study their fucking content. And we're going to do that together today. But like, that's key. Like you want to look, be like, oh, this video went viral. Why did it go viral? What did they do? Like there's many different random tiny little things that people do that seem insignificant but are not insignificant. And hopefully we're gonna dig into as many of those things as we can today. So yeah, that's that on the process. And before we go any farther, is this all making sense so far? Does anyone have any questions? Head nods? No questions? Yeah, Emma, go for it. Mm-hmm. Oh, it's good, good. Okay, got it, got it. Okay, cool. Yeah. Mika says you're welcome. So yeah, good job, Mika. Good freaking job. 'Cause she helped me do a lot of this research. Okay. Back to screen sharing. So first thing I wanna dive into, who knows about this? Raise your hand if you know about this, this crazy 7-second Reels trend. Anyone heard about this? You know what I'm talking about? Someone unmute themselves. I'm getting— no, no one knows about this? Okay. Some people saying yes. Okay. Okay. So this is legit crazy. It's a bit like algorithm hack-like, and I don't usually love those things that are like, oh, we're gonna leverage this. I don't really like these. I'm more of a strategy person than like a one-off tactic person, but this is actually working. And like Brian, who's in here right now, he's got 2 viral videos that have popped off for him, right? Or yeah, one of them's for sure viral for him. Another one's like pretty dang close, but he's gotten 300 ideal client followers from it. Didn't pay for those leads. I think, yeah, he's having success with this. And there's some tweaks I didn't even make to his video, but it's similar to this stuff. So what I'm gonna do is I'm gonna go through this example, which has 5.8 million views, which was not, we're looking for 5x to be like viral. This one had 32x. So we're gonna break this down and I just want you guys to let me know when I do this. If I turn it on, can you hear this? You can hear that sound? Okay, so literally this is the video, like this is it. So you can see the hook in the headline, which if you're in the relate, honestly, if you're in any niche, we're gonna do an example together, but never underestimate how much these 10 things can kill a relationship, right? And this is all the video is. That's it. That's it. Like one hook and headline, never underestimate how much these things can kill a relationship. There's a video basically of like, it's visual storytelling essentially to match the hook and the headline. It's got music that, you know, probably helps make the point. And then they just direct. This is the key to these videos is the quote, read below or read the caption or pointing down. And then what happens because these reels are so freaking short, like this is why it's an algorithm hack, even though I don't really like algorithm hacks, kind of drives me crazy, but this one actually is working and it's been working and it's getting people results. So I'm like, fuck it, I'm gonna teach it. But it's like, never underestimate how much the following 10 things can kill a relationship. And then what happens is This is looping in the background while you are reading this, right? And so it just lists them out. Lack of compliments, lack, like it's just the, it's literally, here's the value that I promised you. Here's the 10 things. What else did I miss? Comment below. Now that might get some comments, which is just more engagement, which pushes it out of the algorithm even more. But then, and this is a key thing, which as a side quest, if anyone has an email list, This is one of the best ways you can talk about your offers in your emails. You give value in the email and then you put PS and you make a call to action. So this person put, PS, for the single woman desiring to call in a man in his healthy masculine, my fiancé and I are holding a 3-day online workshop called Calling in Your King that's starting in 2 days. Throughout the 3-day workshop, we'll be breaking down, and she just lists like the benefit, like benefit, benefit, benefit, benefit, benefit, 'Plus it's totally free,' which is probably the greatest word you can use in marketing. And then, 'Comment workshop below to get all the details sent straight to your DMs,' which is probably some sort of ManyChat automation or something like that. But guess what they're doing? They're pushing people to a workshop. And guess what they're probably gonna do in the workshop? They're probably gonna talk about their offer, right? So, okay, let's— I don't want to be the only one talking on this entire call. So let's talk about this. Um, I almost wish I could see my— I wish I could see all of you at once, and I wonder if I can do this. No, I can't do it. I wish I could see all of you at once on here and still share my screen. But do you see how there's a negative headline, right? Like, in a sense, "Never underestimate how much these 10 things can kill a relationship." Can anyone unmute themselves and tell me why this actually makes content more attention grabbing? I'd love to hear from someone. Yeah. I would say personally for me, because we're always by nature have a negativity bias and we want to see what we're doing wrong. So if we see someone else knows they're doing something wrong, we just want to know what it is to be like, am I doing it? Am I on the right track? Am I good in relationships? So it caught for me, that would catch me as like, huh? Yeah, 100%.

Humans are also like, you just wanna like run away from pain. You wanna run away from pain more than you wanna run towards positive. So yeah, that's the, just to piggyback off of what Emma said, like you wanna know to make sure that you're not doing it, you're not screwing everything up. And if you are, then oh shit, I probably need this workshop.

100%. And like that, that is 100% what it is. I have a, a reel coming out about this. That like sort of talks about this, but it's basically like, it's like a, they've studied this in like behavioral science and it's called like loss. It's basically relates to loss aversion, which is like, we are twice as likely to avoid pain than we are to want to like go toward pleasure. So like, this is crazy, but people like losing $10,000 and, and gaining, no, sorry. Losing $5,000 and gaining $10,000 are equal in our human mind because we have a 2x bias toward avoiding the negative, which is so crazy. But that's, that's wild, right? It's so crazy. And I will say, if Sid's on this call, I used to be like, man, okay, I don't want to go too much on a storytelling tangent here, but at one point I was in this paid like $5,000. Does anyone know who Perry Belcher is? It's like an online marketing dude. I'm gonna like, on my screen so I see. Anyone? No one? Okay. He's like— Sid says I'm here. So he's like an OG, like started digital marketing stuff. Anyways, I met him at this AI conference last year and I paid like probably $5K to spend like 3 days with him and some people like mapping out business stuff. And one of the big things that I took away, like one of the top things I took away from that was like, use negative hooks and headlines. And I used to be really scared of that because I don't want, like, in my mind, I'm like, I don't want to be negative. Like, I'm a very positive person. I don't want to do that. Like, it, like, it was a mindset thing for me. But the crazy thing is, like, I finally got over that. And it's, it's wild. But like, when you see a, like, when I see a piece of content, like, let me just say this one, When I see this, I don't think, wow, that person's so negative. I think, holy shit, what's that? What's the positivity that they're going to give me to avoid? Like, I just see it as value. But when you're going to go to create it, you're going to feel probably a bit weird about it. And that's okay. So just giving you a little heads up. I don't know if anyone else deals with that, but Sid and I were talking about it. But like, it seriously is like, if there's nothing else that anyone walks away from this call with, like try the 7-second Reels trend and use more negative hooks headlines. And when you review, like when you review like all these different ones, you'll see so many of them, right? Like stop making this mistake or never do this, or like, they're like, you know what I mean? Like they're all the same type of thing. So anyways, I just wanted to bring that up, but yeah. So that's a little bit of a breakdown on this. You guys see how they visually story told, right? Like, like you could see with their emotions in this video, like they're not just like putting the hook in the headline on there, they're visual, they're like storytelling visually with the image. And, and this is like, actually I'll talk about this in a second, but I'll skip that. But that's, that's the second thing that they're doing. Have the right music, like they don't have upbeat, like inspirational music playing right now. That fucking doesn't make any sense, right? But there's some videos, if you're like, 5 things I ate to lose 50 pounds, you maybe want to put inspirational video, like music on that to make your point, right? Like it goes with it. So that's really important. Let's see, text on screen directs them to the caption. Lots to read, which is why when people are reading that in the caption, the reel keeps repeating, which is why I keep getting so many views. And the algorithm's like, holy shit, people keep watching this video. Let's send it to more people, right? Um, but just key that it still has to be massively valuable. And then if you can make like— put a strategic CTA in there. Like this person is sending people to a masterclass, or maybe you have a free guide you can send people or something like that. Because if this does get pushed out, wouldn't that be great to have it do a bunch of chat starts for you? Like Mika, wouldn't it be great if we had one of these videos go viral that said you know, comment viral and we'll send you our viral video template or whatever. And then we just had like 500 chat starts in our DMs. Like, that'd be awesome, right? So my thing for you guys is with this hook, I am not moving on until every single person on this call has this written for them. So drop in the chat what you have written for you. So never underestimate how much these 10 things can, and then just put in your thing, right? Like, for me, I could put kill a coaching business, right? Or like, never underestimate how much these 10 things could, I don't know, kill your dating life or kill your relationship. Or never underestimate how much these 10 things could kill your manifestation process. Or Who else is on this call? Could kill your weight loss progress. I don't know, right? I'm just looking at everyone on here and trying to see. Could kill your, I don't know, thyroid hormone or something, right? I'm just looking at you, Denise, like maybe if you're doing health coaching stuff and you're doing like, you know, health coaching stuff. So I want to see what you guys have in here, what you're gonna drop in the chat. Yeah, never underestimate how much these 10 things can break your business. Or yeah, like, like, Trine, for example, never underestimate how much these 10 things could, could kill your business growth, maybe, because I think the person that you work with based on your messaging is is like they're their own bottleneck, right? Like they're doing everything themselves, I think. And, you know, like that could be one of them, like doing everything yourself or always taking coaching calls yourself or constantly building your own websites or always onboarding new clients. Like it's just like those things that are keeping them stuck in terms of like scaling because they're doing everything themselves. Never underestimate how much these things can contribute to your binge eating. Maybe. Yeah, I'm just thinking, could you make— yeah, yeah, that could work. That could work. Never understand how much these things can contribute to your binge eating. Yeah, that would work. Or even like if you had one like maybe, like how much these 10 things could bring back your binge eating, maybe, or something like that. Kill your intimacy. Yeah, your sensual energy. Yup. Um, I might want to avoid "kill" because IG might flag it. I mean, maybe, but IG certainly didn't flag this video, it doesn't appear. Um, "How these things could kill living your ideal life," or yeah, "Kill living your ideal life." Looking for other ones. "Never underestimate how these things, these 10 things can keep you stuck in perimenopause, or even, um, even like for you, Marty, like maybe, uh, never underestimate how much these 10 things can kill your energy. Maybe because like that's a pain point that they have when their hormones or gut health is all out of whack, like when they're in maybe perimenopause or something like that. Um, Sid needs to go. We'll definitely watch this recording. 'Never underestimate how much these 10 habits can impact your life negatively.' Or I think Elena, based on what we talked about for messaging, 'Never underestimate how much these 10 habits can, like, kill your fulfillment,' or something along those lines, because I think that's what you were like, helping people with. So anyway, it's just an example. Yeah, and that's the thing. As much as I hate this, Danielle, in some ways, like it is, it's, there's a, there's a, there's common themes in viral content and it's like controversial, polarizing, spicy, like those types of things. Russell Brunson has this conversation he talks about where he's like, You wanna be a bit polarizing. Like you don't wanna be in the middle and be vanilla. You also don't wanna be too far to the right or too far to the left where you're like, people think you're fucking crazy. Like, you know what I mean? But you wanna be a little right of center, like a little left of center. So yeah. Okay, cool. So glad we did that. I don't want to go— and there's tons of these examples, but I think this is a good one for sure. Um, let's see. So this one here, I'll just play like 2 more so you can get the idea. So this one, I'll, I'll show you how I, I'm like not even gonna recreate this too crazy, right? But this is a great one. Um, I'll play it and I'll come back. Okay. So client says, send me a proposal. So this dude's a sales guy, right? Client says, send me a proposal. Don't send them. This is also a very, very key thing that I've seen, like studying all these videos. It's crazy how much this exact same video syntax keeps coming up. Like I just couldn't deny it when I kept looking at this, but videos that say, don't do this, instead do this, just work crazy well. But essentially this, he kind of recreated that like syntax, but in a different way. And what is that like, drop in the chat if you're picking up, like, what is that basically saying? Don't do this, do this instead. Like, why does that work? Or unmute yourself is even better. I'd love to hear like voices.

Well, it's highlighting a mistake. So it's highlighting like a pain point. Like these people have been sending proposals and they're getting ghosted. And it's like, so yeah, it's hitting the pain point and then it's solving the pain point, giving this guy some credibility. So now they can go and see if this works and if it did, then they're like, hey, this guy solved my problem. I'm going to follow him a little bit more.

Totally. You just, you just hit on it. It's the same thing. It's like mistake avoidance, loss aversion. It's the same principle that just gets repeated over and over. Like it's actually crazy. But the way that he did this is like, client says, send me a proposal. So Danielle, I'm just trying to find you on the screen. Where are you? Uh, I lose you guys sometimes, 'cause I can only see like 3 of you at a time. Okay. So remember the other day you were like, hey, these videos, why did they flop? Maybe they're not relatable. Like this thing here, client says, send me a proposal. If you're in sales and you keep hearing this and you're getting sick of it, or like, Client says, quote, "I need to think about it." If you've heard that and you lost a sales call like 25 times in the last 7 days, you're gonna be like, "Fuck!" Like, it's so relatable, right? It's just like thing that's happening that is so relatable. And then, so he like catches their attention because they're like, "Holy shit, this is happening to me," right? And then it's like, "Don't do this and don't do that." And they're like, "Oh shit, don't do these things," right? Now watch what he does when he says after this, "So don't send them this because you'll get ghosted," right? So relatable thing, don't do this because negative consequence. And then watch, like, I want to see if anyone picks up what is so ninja about, like, well, actually, maybe this is a little bit different one, but anyways, whatever I'm going to do anyway. So Does anyone notice anything about that? They do this instead. It's red. It's red, right? Yeah. Um, there's maybe this one is a little bit different. I think I liked maybe this one better. Oh no, he does it the same. Okay. Okay. So yeah, it's red. Um, but that kind of stuff matters, you know, like the way that color pops. Really matters. And then notice what he does here, 'cause this is the only thing you're gonna see above the read more line is that one sentence, right? And so it says step-by-step script. If you're getting this happen, do you want a step-by-step script? This is literally a second hook and a headline is what this really is, right? So it's like, if you're having this happen and you don't wanna make these mistakes 'cause you're sick of getting ghosted, are you gonna read the caption to get this fucking step-by-step? Step script, like, of course you are, right? So he goes step-by-step script, and then he gives, you know, number 1, and this is why this, and it's actually really good value. And then, so people are like, again, reading this while it loops, and then he goes, comment script, and I'll send you the link to my full 7-figure sales script to uncover the true prospect needs so you can get sales daily, right? He repeats the call to action, comment script, and he puts his Instagram handle there. So He's trying to get them to comment this so that he can— I'll show you exactly what he's doing, actually, just as a little side quest here, because I did comment a bunch of things like, yeah, I'm going to consume some of these resources. I love fucking learning. Let's go. But here's basically some of the stuff that he has sent. But I want to show like this one. I forget what I commented for him to send me this one, but guess where this goes? This goes to like some value on, you know, Google Slides, but if you click watch the training, guess where it's going? Here, guys, YouTube long-form content so that you can spend more time with him and build more know, like, and trust. So if anyone remembers this, which I've got kind of marked up right now, but essentially like that video that I filmed on kind of like what we're executing right? Um, so you— most people in here, they either have like growth ads, like new follower ads to bring new people in, or in this class, viral content also brings people into your world, right? And then you're nurturing people with your feed, with your story content, with YouTube content, right? And retargeting ads. And then you've got chats to calls and clients. But this, what this is, is it's long-form content because 30 seconds you're gonna spend with someone on an Instagram Reel. But if you get someone to longer form content and they start binging that and spending 30 minutes with you, an hour with you, right? Like there's like the 7-hour rule now of like people need to consume like 7 hours of your content before they buy. That's a lot of fucking Reels, right? So he's like doing two things. He's getting people to spend more time with him and he is, he's diversifying his platform too. He's not just having people on Instagram because what if Zuckerberg makes up some crazy shit and then, you know, I don't know, his account got hacked or like whatever, right? So he's like, I want you on Instagram, but I also want you on another platform and I want to spend more time with you so, you know, like, and trust me more. So you get closer to maybe working with me, right? And then one other thing too, he does the same thing. I think this was to get on his email list. So this is to get on his email list, right? So there's two options that you could do. You've seen people push people to masterclasses, which is— they're gonna get their email, right? And probably talk about their offer, or get on the email list where he can nurture you, or get to his YouTube where he can nurture you. So things like that. So anyways, I'm gonna stop for a second. Does anyone have any comments, questions, concerns, anything that they want to add right now? Nothing? Is it good that I'm talking a lot? Denise, I have a question. Yeah.

So I'm in the relationship space and I, I look at relationship pages constantly and the visual storytelling is absolutely useful. So a lot of these relationship pages, like both partners are actually participating, like Matt Comma and Kelly Bode, like they are in each other's reels consistently, but my partner does not wanna be in any of my reels and I'm obviously going to respect that. So I'm wondering, that is like stunting my page because I can't actually show the— like, I can't visually show them how good my relationship is because of that.

Here's my question first and foremost: can you do anything about this?

No, like, he's not going to be in any of them.

Right. So I mean, is it like, quote, is it stunting your growth? I mean, I'll be super honest with you and say that it's pro— it would probably help your growth if you could have him in stuff. Right. But it's like, can you change anything about this? No. So we're going to find a different way around that. Does that make sense?

Yeah. And that's kind of what I've been trying to do. And like, I've been playing both roles, like for my funnier reels, like I'll put a hat on, and I'll be like the male side of it, which is, which can be fun, but it doesn't work when I have like the one you showed us, that one that popped off with them both on the bed talking like that kind of thing. Yeah. I don't think I would be able to do, but obviously there's other things I can do. I'm just like, I don't know if there's any way around that other than what I'm doing.

Yeah. Yeah. Yeah. So let me just show you this. So, well, let me show you this really quickly. This is a good side quest. Um, where is it? No, I think it's like never. Okay, so this one, here's just like an example. We're gonna actually— yeah, Cody. So this one, we'll break this video down in a second, but, um, businesses I would never buy.

Number 1, restaurants. They ain't for making money. The numbers don't lie. The average small business in the US sells for around $800 K. The average restaurant, $198K, because 60% fail.

So see right here what she's doing? She's visually storytelling, but she's just doing it with B-roll, right? Okay, you can get B-roll of people in relationships, you can get B-roll of all that stuff. Okay, yeah, my workaround for you still like having that, you know what I mean, if you're doing videos. Um, the other thing I want to show you really quickly is I don't want to side quest too, too far because I have lots of stuff to give you guys. I know I'm gonna get through it all. That's the conundrum. But I think it's on this page. I think it is. I think it is. If not, there's a different one.

I guess I was also just really nervous about using like stock relationship stuff, like just like rando people, um, like watching on beaches or whatever, you know what I mean? But I think I've seen tons of stuff like that too where it's literally stock characters, or like if you find a Canva or something.

So maybe that's okay. Yeah, let me just find— maybe it's this gal. Is it this gal? Okay, I don't think it's her. It must be the other one, the only other person left. In this. It's got to be this girl. I think so. Where's the one I'm looking for? Where is it? Where is it? Where is it? Oh, there it is. Okay. Okay. So this one, for whatever reason, this one only got 20K, but there's another one with the exact same fucking video and it got like millions of views. But look at this. Like, there's no, there's no like significant other in that video. Like, there was one of these versions where I saved it and it, it was just like him jumping into the pool. Is it this one? Yeah, it was probably this one. But I don't know why the views just— see how the views just randomly disappeared? We like knew how many there were and then Instagram just glitched and lost them all. But anyways, my point is with 7-second Reel stuff, you can find ways around it. Like you, it doesn't, it doesn't have to be a relationship thing. And if you're gonna do it like a more edited way, I would use B-roll to make your points. Does that make sense? Yeah. Yeah. Thank you. Cool. Okay. One, maybe one more question if anyone has any while we roll along, just so we don't digress too far and we, we can have more at the end too if you guys want. Anyone? No? Should I keep rolling? Okay, keep rolling. Okay, so let's see, where are we at here? So, mm, did we talk about all this stuff? Yeah, we did. We looked at this one, and then again, this one is the same thing. Client says, just give me the cost. How many people have heard that in the DMs or on a call? What's the price? Just give me the cost. Don't give them your price, you'll get rejected. It's the same fucking thing, relatable thing. Don't do this, this is the consequence, do this instead. And then step-by-step script. Copy this, right? And then probably the same thing, and he's gonna say like, it's the same thing, massive value, and then says script, different training script, follow, like it's the same stuff. And you guys can look into this and like dive deeper on your own.

Um, but yeah, the thing, like, also visual storytelling in that is him either like taking off his expensive watch or putting on his expensive watch, and that visually, even if you don't realize it subconsciously. One, he's got a watch on, which means he understands that time is important. Two, that watch is really expensive looking, and so he obviously knows what he's doing in order to afford that watch.

For sure. So that watch subtly— and I actually, I'm not a watch person, so I have no idea what fucking watch this is and all this stuff. However, there's, there's two things, like, you, you hit one of them like bang on the head, is— and we're going to talk about we gotta really— man, I'm like fucking gonna run this call so over. I'll ask you guys how we— I'm just gonna go as long as you want me to go, probably, because there's so much stuff we're never gonna cover it. But yeah, the one thing that that does is it's credibility, right? Him having an expensive watch is almost the same as talking about client results, right? Because it's like, well, how could I buy that? That's why people sometimes rent Lamborghinis or whatever and flex in front of Lamborghinis, because it's It's just a subtle status, like credibility thing. I totally don't agree with that or like vouch for that. But I mean, this dude, I'm sure that's exactly why he has the watch is because he's good at sales. But that's one thing. And the other thing, he does two things. He opens a laptop and he also like looks at the, like he puts the watch on. Does anyone know what the other reason he does those two things are? Just unmute yourself real quick. It's part of the hook. Anyone? No? Okay. Just like keeping it like a visual stimulation? Yeah, it's movement. Like that movement, that it's like pattern interrupt, right? So if it was just still, it doesn't grab attention the same. It's the same reason that like when I start hooks or headlines, Like if I was going to say, don't do this, do this instead, I would say, don't do this, do this instead. Like I would point or I would move my hands. So he open, like it's just him moving. So it's just, it's just that, that's all it is. Which is the same reason that Danielle, that dude who jumped into the pool, it's the same thing, right? It's like a pattern interrupt, it's movement or it's unexpected or like, you know, whatever, right? Okay. So anyways, same type of thing. And then literally I'm gonna do one example. Actually, I wanna know from everyone, I'll drop both these links in the chat. I want to know how you could repurpose this. Like I want you guys to walk away with like headlines that you're going to use. So I'll drop these in the chat if you wanna like pull them up on your screen.. But I wanna know how you could repurpose this and maybe I'll run you through this really quickly. But like, here's an example and Sid's off this call now, which his videos are actually doing really good by the way, because like as a little side quest here, he's got 200 people, but his reels are getting like 20x views, right? Like he's, I feel like it's only a matter of time before he really fucking hits the algorithm. Like this one got like, you know, 4,200, but he's only got 200 followers, right? So I'm like, dude, you're gonna, you're gonna crush this soon. But anyways, he goes, here's a text to send to someone who's ghosting you, right? But he could have just flipped this, right? If someone's ghosting you, dot, dot, dot, don't respond, right? This will happen, negative consequence. Do this instead. And then, and still pointed to the caption and like wrote the value and maybe had even like better CTA. But see how you could just, this is like, he's already done the whole thing. It's just he could just change the syntax just a little bit to like match that syntax. You guys picking up on that? Yeah? Okay, cool. Yeah, what do we have in the chat for you guys? One of my examples. Which script was it? Mm-hmm. Yeah, so I think it's this one. I'm gonna do so fucking similar to this. I'm gonna set up my camera right by this desk. I'm still gonna open my fucking laptop. Like, I'm like, dude, this guy's in my niche, right? So I'm just gonna do something very, very similar, right? I'll probably use, like, you know, this reel that I have. This one here is a sales reel, and it's basically saying, like, how not to get objections, right? So I'm gonna take this reel that I already did and just basically put the same thing into a different format. And I have way too many tabs open right now, way too many tabs. But I'm probably gonna say something along the lines of, client says, how much is it? Don't give them the price, don't let them lead, do this instead, right? And then I'm gonna give them the same thing about where you ask the question 1 to 10, right? And you figure out what their objections are before you get them. And I'll probably even make some sort of free resource I put a note for myself, I don't have a free resource to send them yet. So I'm like, cool, let me just create this. Like, you don't need to reinvent the wheel with some of this stuff. Like, don't just go, I'm not gonna copy this dude's script and have the same thing, right? It's like the syntax is already there, use that as inspiration and kind of like create your own thing. So let's see what's in the chat. If your partner offended you, don't get mad. Say this instead. Wait, don't get mad. Yeah, exactly, exactly. If your partner offended you, dot dot dot, don't get mad, it will start a fight, do this instead, right? And then you put something in the caption, um, and maybe you can even have like— Danielle, do you have any, uh, you think of like a free resource you could create or a YouTube video you could create on that or something you could create on that?

I have an ebook that I can send people.

Great. Yeah. And just make sure that it relates to the thing. Oh yeah. That's great. Um, okay. I need to just kill some of these tabs because there's way too many and I don't even know where I'm at in space anymore. That's mine. This is the call. Okay. Um, Okay, so the last thing that I want to say about this is— and I may not review— actually, I'll do it really, really quickly. I'll do it really, really quickly. Um, but this only just proves to me that you really don't need a lot of material to present because it takes longer than you think. Um, so okay, the only thing I want to say is why I love this trend is because it's stupid easy creative. I'm gonna— we're gonna review a couple other videos and like, you're gonna, like, you'll see, like, it's so much more editing. You don't need an editor to do this at all. And to me, the reason why that's good is because it's going to take you less time, you don't have to spend money on it, and it's actually working better than some of these edited reels. So if you can get more output for less input, like, that's the equation. So that's why I love this. Um, and then I already showed you that. I will just pull one of these up really quick. So this is Brian's reel that has, it's kind of like viral for him right now. It's got 20, it's got about 5x views. So I'm just gonna play this and you guys can let me know why you think this works. Okay, why did this work? Is it because he like is showing a video of him doing something but then it isn't this, it isn't that? So you're like thinking, oh, it must be because he can jump high. Oh, it must be because he can do this. But then he's saying it's not that. So it's like, you know, it's partially— yeah, you just partially hit it where when he said like hint, it's not this. Like, that's almost the same type of thing of like mistake avoidance, you know? It's like, hint, it's not this thing. It's not the thing that you're doing, probably, right? Almost like what he's saying. But Danielle hit it. Lots of visual interest. I've heard this described before, like this piece right here. Bitch! How do you click off the video right here before he catches that frisbee? You fucking can't. You have to see him catch the frisbee. You're like, I just need— does he get it? Right? Like you're curious. Just like I've heard this described before as promise of a payoff, right? Like when he gets— strange, but when he catches that frisbee, we get like dopamine released in our brain for whatever crazy reason. Like it's like satisfying for us to see him catch this frisbee. How are you gonna click off the video right there? You literally can't do it. It's like Lay's. Like, you know that thing with Lay's chips or like you just can't, you can't eat just one. It's like the same thing. So now like he kind of hit that dopamine. And then, so yeah, visual interest. He breaks, like he's basically like, don't do this, or it's not this thing. That's probably the thing that they're doing. So that's probably relatable. The music is fitting 100%, right? Like it's like, I don't even know how I would describe this music, but kind of hardcore, right? A little bit. I don't know. It just fits. Now, does anyone know what he could have done better? Energizing. Yeah, there's, there's, there's one thing for me that I would have changed about this. Woody, red background on text, no CTA. What do you mean the second hook, Heather? At the start of the caption. Okay, what about it? Like, what do you mean about it? Uh, hold on. Oh, there it goes. Something else more to trigger curiosity more instead of just like starting a story. You mean this? Hint: this one. Um, Heather, this piece? Or— uh, no, sorry, I meant like in the copy itself. The first part of the line, yeah, yeah, yeah, that's actually true, that's actually true. Yeah, he should, he should, he should have said like, I don't know, this won't fix your whatever but this will, or it's like this could have been a better hook and headline. But Carla, you nailed it, there's a huge lag time between text blocks. If he would have shortened this up, I think this would have went even crazier. I'm probably going to be like, dude, remake this reel and just make it faster because— I wasn't prepared, I wasn't prepared to be ill though. The song was there at the beginning, it wasn't about that. Like, this is going really long, right? It was about busting raps and standing for something true. Super long. An acronym, cut the fucking act like you're happy. So right here, um, he could have done a different syntax a little bit of like, uh, 'What it takes to be powerful.' And then right here put hint, 'It's not this stuff,' right? And then put like, 'That won't— will get you X,' or something like that. And then like, as soon as he— right, like here I would have put 'read the caption' and pointed down. And, and that, like, I would have cut the video off like once hit, you know what I mean? Um, there was too much lag time for sure. He could have— exactly, yeah, he could have done that. Um, and then there's maybe some other things you could fix in there too. But like, honestly, for me, I'm like, dude, this is so— like, remember we talked about, um, what was the thing that like there was the pattern interrupt of like jumping or even opening the laptop? This is so much more like of a pattern interrupt. I'm like, dude, You have the best pattern interrupt videos that like you could fucking find on the internet. Like there's nothing more engaging than that. I'm like, dude, I wouldn't make any other videos. Just keep fucking making videos of you jumping. Like literally, because if you look at this, I just want to do this for one second. This is a little bit of a side quest and then we'll discuss where we want to go from here on the call. But if you look at— where's this guy, this business guy? This is what I wanna show you about this. Like when you find something that works, what I found from these creators is you fucking double down on it. And I have made this mistake so many times where something would hit and then I would do something different. It's like, no, you find something that hits and you keep iterating on it. You keep doing similar things. Like this guy, here's what I wanna show you that's so crazy about his reels. If you look through this, So we're looking for anything that got, you know, 400K views or something, right? 1.5 million, it's a different one with his laptop, right? Almost, yeah, 700,000 different view with laptop, like laptop. Again, almost a million with his laptop, 26 million with his laptop, right? 11 million with his laptop. He just does the same video over and over again, but with different value. And what's crazy is every single one of these, he sends you a different fucking training, like, like new script, this thing. And so it's like, when you find a video like that, that works, it's like, you just take that to the follower bank. You know what I mean? Like, just, I'm like, Brian, just keep doing jumping videos. Like, that's your ticket to like 300,000 followers. It's just like, keep doing jumping videos because none of those have covers either. No, that's what's, that's crazy. No editing, the headline, no bullshit. Like, literally, you use Instagram's features on a 7-second video. You can't get easier than this. And I'm a big fan of simplicity and easy, because if it's hard and it's tedious, it takes a lot of time, you're less likely to do it, right? So anyways, um, okay, so that's enough on that. Um, I could go, basically, where do I wanna go from here? I could keep breaking down, maybe I'll do one more and really quickly break it down, that's not a 7-second thing, 'cause that's a little bit more of a tactic type of thing, and you guys can like script a headline like this really, really quickly, and then I wanna go back and touch on this document and just see where you guys wanna go from here, I want to talk about a viral content challenge that I'm going to run for everyone inside the Fast Track. Um, and just like see what you guys want to do. So let me do this one last thing and then, um, we can see where we want to go from here. I'll make sure we cover the most important things first and I might run this call. I mean, I kind of had it blocked off for an hour and a half, but I might, yeah, I don't know. I'm going to probably go longer than an hour. Um, if you guys think it's valuable, if you don't, totally cool with me. No one's holding you here. But different hooks and headlines. One other thing I realized through this is it is crazy the number of times I've seen someone say, "Never do this." It's the same fucking principle that's at play. "Never do this," right? So here's one from Cody. So this is not a viral reel trend, But you'll notice there's a lot more editing in this. Like, you're gonna need an editor, you're gonna spend a lot of time editing this. But let's just roll through it.

3 businesses I would never buy. Number 1, restaurants. They ain't for making money. The numbers don't lie.

The average small business in the US sells for around $800K.

The average restaurant, $198K, because 60% fail in the first year, 80% after 4. No wonder banks don't loan to restaurants. Number 2, hotels. Hotels are not business They're real estate with a lot of parts masquerading as a business. Cash flow ain't enough to cover the real estate transaction. Think about these things. They're expensive to run, and they're the only place where your customers require your help 24/7. It's a pass. Then we've got retail storefronts. Those businesses are awesome at one thing: making money. High rent, decreasing user base. You buy a season ahead of time and have to sell afterwards and collect later. It's not a great business.

3. Okay. Okay, so things that she did right. Notice what's her pattern interrupt? Her moving her hand in front of the screen and saying 3 businesses. Yeah, 100%, Danielle. Hook and headline is great. 3 businesses I would never buy. 3 businesses I would never buy, which is basically like, you're like, fuck. If you're thinking about buying a business, you're like, I'm thinking about buying a business. What businesses do I need to avoid? It's the same thing, right? And then even how she's got the words color-coded, business is in green, never is in red. Like psychologically, green means go to us and red means no, no dice, right? So even that's dialed in. Number one. Now here she had text on screen, but notice what she does. She puts up restaurants. They from number one, but she said 3 things. And now we know like we have to— we need to stay for the 3 things. Now it's similar to like, you know, Brian jumping. We're like, I need to see him catch this. Well, it's like you're not going to listen to one and then like not listen to the other 2, right? Making money. The numbers don't lie.

The average small business in the US sells for around $800K.

The average. So she uses statistics here, which can help everyone on this call with credibility, especially if you don't have a, like a lot of credibility of your own for whatever reason. Like you can borrow credibility from other statistics. And so she's kind of doing that. She has credibility, don't get me wrong, but she's kind of doing that to help leverage like credibility. Average restaurant, $198K because 60% fail She's got B-roll in here, which what this basically does, notice that she's not just talking head the whole video. She's talking head and then she's B-roll to break it up. She's talking head and then she's text on screen to break it up, right? She just like, you just have to keep people going along because they just get bored, right?

On the first year, 80% after 4.

No one. Also the music, notice the music is like kind of intense. It's kind of like, I don't know, it's like a fucking thriller, kind of.

Their banks don't loan to restaurants. Number 2, hotels. Hotels are not businesses. Business cash flow ain't enough to cover the real estate transaction. Think about these things. They're expensive to run and they're the only place where you're—

So this is where I'm saying, like, Danielle, like, B-roll, you can use B-roll to make your points.

Customers require your help 24/7. It's a pass. Then we've got retail storefronts. Those businesses are awesome at one thing, making money. High rent.

And then even here she does green screen, right? Green screen is fucking ninja. My best videos, honestly, this is another one of those like hacks where it doesn't take a lot of editing where you can visually storytell, but just through using the green screen and you can kind of, it's like a hack for editing. So she just like put herself green screen in front of a shopping mall.

Decreasing user base. You buy a season ahead of time and have to sell afterwards and collect later. It's not a great business.

Anyways, so can everyone write in the chat what their headline would be for this?

So, 3 businesses I would never buy.

So, 3 businesses I would never buy. Um, I'm just thinking like, like Marnie, just like an example, 3 probiotics I would never buy. Or for me, 3 something, or it's really like 3 something I would never you know, 3 marketing strategies I would never use, right? So it doesn't have to be buy, but it's like 3 X I would never Y is basically like what it is. Um, 3 grocery products I would never buy if I had fertility issues. Yeah, yeah, that could be it. 3 household products I would never buy. Yeah. If I had like fertility issues, that's good. Yeah. 3 energy hacks I would never use. Yep. That can work. Who else we got on here? 3 pieces of advice I would never follow in my relationship. Yep. That could work. Or 3, 3 things I would never do in my relationship. Could work too. Um, yeah, 3 food tracking habits I would never do, or 3 foods I would never eat, or 3 foods I would never keep at home, or 3 things I would never do if I was trying to do whatever, you know, different just ways like that. So anyways, okay, we're at least at an hour. I know this has been on the calendar for 90 minutes, so we're technically not overtime yet, but I probably want to keep it close to 90. But I will say— whoops, that's not even it. Or is this it? Yeah, so we covered like what's the goal, what this is, the process, one trend that you can really use. We broke stuff down, you can see them. You should all have at this point like 3 like headlines that you can use. Like, I don't want you to walk away from this call and be like, cool, I don't have anything tangible, right? Like, I want you to be like, yeah, I know what the fuck I'm gonna film today, right? So one thing I want to talk about is, for anyone who's in the Fast Track, who'd be down for this? So here's what I'm thinking. Next week, let's see, Oh, I gotta move this. So next week, I don't know if you guys know this, but there's our regular call on Thursday. Um, there's a DM setting call if anyone needs help with DMs on Wednesday. And then I put another one on Tuesday for Viral Content Challenge. So for anyone who's in the Fast Track, who would be down for doing a challenge on this? So here's what I'm thinking. You can tell me if this makes sense to you. But what I'm thinking is I basically listed this out for 30 days. So let's say we start on Tuesday the 4th. You can put your— actually wait, do I need to tweak this? Oh, I might have to tweak this somehow. I might have to make— I have to fix this spreadsheet 'cause it actually isn't gonna make sense. I built this in like 5 seconds before we got on the call just to kind of show you. But what I wanna do is have like the day, the date. Actually, I could just give this to you individually is what we could do. Or maybe I'll make it for day 1, day 2, day 3. I'll just make this spreadsheet. But, um, kind of what I want to do is like have the day, the date, you guys can put your name there, um, and make it so that like you have to post 1 video a day for 30 days, right? And you've got this, you have way more hooks and headlines, and techniques that you can use and whatever. And the biggest point is to get you posting once a day. It's to force you to like try to level up and really like make sure that you're like, how do you get good at creating content? Like it is a quality game, but before it's a quality game, it's a quantity game, right? So if we could get you guys like posting a piece of content a day and you're like actually trying to really think through this stuff and make viral content, like, My goal is to get you guys showing up more and get more consistent and hopefully get a reel that goes fucking viral. So would you guys be down for that? Drop in the chat. What do you think? M says lots of value. I love it. We're on mute. Danielle says let's fucking go. Carly says go. Prima's in. Trine's in. If I get at least 10 people, I'll do this. Heather, are you in? Heather? Yeah, okay, Heather's in, Mika's in. Okay, who else we got? And I might have to post this in the channel. We got Danielle, Carly, Prima Trine, Heather, Mika. We got 6 already. I'll single you out on this call and ask you why you don't want to do the Bible content challenge. Um, Elena says yes. Okay, so 7. Is there anyone on this call that didn't say yes? Fuck. I guess some people aren't in the program too. So that's, that's true. Okay. I'll announce this to the rest. So we need at least 3 more people. I'll do it. So like, I'm, I'm down for that. Yeah. I bet Sean and Sid would too, for sure. So we probably already have 10 people. Yeah. Yeah, for sure. So I'll post this. I might put a poll where I'll just make you guys answer in Slack and I'll put yes or no. And I'll wait until I get 10 yeses to do it. But I think this would help a ton. So yeah, that's all I wanna say about that. The other thing is just going over to this sheet again, there, like we only did what, 2 videos on this call, 3 videos, like realistically, like 3 different frameworks. There's 60-something here and every single one of them, like there's a video attached so you can see how they did it. Like you can kind of see that. This stuff here is what I, I just, I kind of just made this up, but I just called it like viral techniques, which is like, here's a 7-second Reels trend, right? Like this one, delaying value to the very end. Like they're just like techniques that can help you, right? So here we talk about the green screen, right? Like this is a technique. This stuff. This, that wants to go viral, use these storytelling. Green screen, right? It's visual storytelling. It keeps people engaged. Like these videos have done the best for me with the least editing. So there's like, you know, skits can be something, using props as a pattern interrupt. Like there's so many random, like little things that can help you go viral. Like I would have not enough time to break these all down. But that's that. Even different like viral words, like these are just patterns. I've actually put that one twice. Just patterns I've seen come up. Secret, never, mind-blowing, steal, avoid, stop, mistakes, crazy, worst, hack, surprising, simple, warning. Like all of these, like 5 warning signs you have high cortisol. If Marnie's on here, I'm still thinking of you. So different stuff like that. You guys know what Viral Finder is? I'm going to show you this really quickly. So, and then I'll just wrap up and see where you guys want to take this from here. If we go to Viral Finder, I think I have an account on this right now. What's Brian's? Actually, let me do— yeah, I'll do this. I'll do this guy actually. I'll do Chris. So if I just copy his handle and I go over to Viral Finder. So if you guys have their accounts, which you do, you can go to— fuck, do I have to log into this? Do I even remember what my login is? Okay, thank God. So put in their username and you hit search. And this might take a second, so we can pause on this and come back, but Essentially what's gonna happen is it's gonna find and sort his most viral videos and put them at the top. So if you just kind of want a little bit of a hack to finding the videos, you can kind of do that. Um, that's really good. Uh, there's some other stuff in this document. We already talked about this, 3 steps to find it. If you want a ninja way to hire an editor, I learned this from a guy in a program that I'm in. Um, but if you want to like really go to town and hiring an editor, use Upwork or Fiverr, find 5 editors, do a group interview, hold a 7-day challenge and say like, hey, I'm going to give you guys reels to create. Whoever does the best gets the contract. Right. And like, if you know you're going to do, you know, a video a week, it's like, yeah, the contract is, you know, for 6 months or whatever. You know what I mean? Like you can just get them to compete basically. Here's what you're looking for. And just, yeah, tips on that. And then also there's a, there's a little thing in here too. Where if you want help writing your scripts with ChatGPT, there's literally a step-by-step process. And there's actually like a prompt you can paste into GPT here. So I'll just show you what it looks like really quick, because GPT is going to have this saved on my account. Um, is this it? I think it would have been this one. So I don't know if Marnie's still on here, but— so here's the prompt. Give me 5 reels that start with the hook, and then you just paste in the hook. So 5 warning signs, right? And target them toward women, right? So that's your ideal client who have problem hormonal issues. My goal is to give, uh, is to get them to comment a word and send them a free resource. Please give me as much detail as possible. This will literally script them out for you, like the reels. It will say like, here's your headline, like, here's your hook and your headline. It will say like, sign number 1, unexpected weight gain. And then you say, struggling with weight that just won't budge, no matter how much you diet or exercise. And it literally gives you like what to film, like what B-roll to put in, right? Like, cut to a person shaking their head looking at the scale, you know, or whatever. Like, it literally will script the whole thing for you, um, and give you the call to action and everything. So literally the prompt is— there's actually a video on it that breaks this down. Like, you can just click here and do watch video. But literally, this is the prompt. You just, you literally just fill in the blanks and GPT will do it for you. And then the last thing I want to share is— so this, this is Chris. We just searched him up. View results. And I'm just going to open it up for Q&A after this because I feel like I'm talking too much. So you can sort it by views, and it will literally— I bet you they're all the laptop. It's just him and his laptop the whole fucking time. He's got one video that he edited that did better than his laptops. The rest is just his laptops. Anyways, um, so it'll just sort them for you, and it'll actually show you, um, here's how many likes it got, here's how many comments. Here's how many views it got. It will literally show you things and you can click it and you can go to Instagram. Oh shit, I clicked the wrong thing. Here we go. Here, view, view on Instagram. It will literally take you to the video and you can still save it in your viral content folder, right? Boom. Okay. I feel like I'm talking lots. So I'm going to turn it over to you guys. Questions, comments, concerns, things they want to bring up. Should we go through more techniques? What do you guys want to do in the next 18 minutes? Don't be shy. Damn, this is more awkwardly silent than when you drop a price on a sales call and you're just sitting there and you don't say a word because, you know, the first person who talks loses. Um, okay, Denise says, okay, yeah, I have a viral video from 2 years ago if you want to check it out to send it to your DMs. And ID Trine says, this is gold.

Film.

Fuck yeah. Fuck yeah. Filming day tomorrow. If I could recommend anything, by the way, um, Trine, I will say this too, I've I've actually never tried to make videos go viral. I've never been super intentional with scripting. I've never done it before. Like usually I get an idea, I come up with a hook and I just fucking tell people what I'm going to tell them. But I'm looking to see if I can get something to go viral. I've never been this crazy intentional about it. So yeah, I would recommend like, like something I'm doing— oh, stop sharing my screen. Send it to my DMs. Good. Um, I would recommend, like, this is me, um, doing a bunch of scripts for myself, right? So like actually like writing this stuff out and just being really, really intentional about it. Um, but let me go to my DMs. Viral video from 2 years ago. Okay, let's see. Okay, can you tell me what this says in English? Can I translate this? Can you tell me what this says in English? You can unmute yourself. I don't speak Spanish that well yet. You'd think I would from being in Mexico, but I don't. I spend all my time learning. Hello, there I am. So the hook says you have a friend with fertility problems, you want to tell her you're pregnant. Pregnant. And then if you keep the video rolling, you'll see that I have a paper that says, "Tell her in person." Okay. So this says, "You have a friend with fertility problems and you want to tell her that you're pregnant." Okay. And like, if you put play on the video, I'll have a paper that says, "Tell her in person." Okay, so it's a really short video. That's why I remembered it when you said the 7-second one. Um, yeah, it was very shared. Uh, it had a lot of comments. People were liking the advice, some people were, um, misunderstanding it. And also, I accidentally had a typo on the paper, so there was no way to fix it. So people were also commenting like, do you not know spelling? This is legit. I have to bring this up. That is an actual hack. I know that's so stupid, but like, people purposefully do this and they spell stuff wrong because they know that keyboard warriors will jump into the comments and start arguing And calling names. It wasn't meant to be that way. I, I didn't realize, I honestly thought that's the way to work. But then for sure. But here's what's crazy. Like it wasn't an accident. Like it wasn't like in some, in a lot of ways like this, think about how many things this is doing right? Like remember how we talked about client says, what's the price? Super relatable. This first thing, super relatable. You catch people with where they already are. Right? And the music choice on this, perfect for the vibe. Like, that is the vibe of this situation, right? Even the emotion that you put in there, right? Of like, you're like, yeah, I can— like, you're not saying it, but you're like, yeah, I get it. That's tough. Like, that's what you say to me without saying anything, right? That was, that was perfect. Yeah, for sure, for sure. And then this, like, where there's a spelling mistake, like, I've literally heard of people— I know I know you didn't purposely do it, but I know that people caught on to the fact that that's why some of the videos were getting viral because people were just like, they were arguing about that or making comments about it in like in the comments section. And so you didn't like do it on purpose, but like, that's a weird little like hack that you can play around. Yeah. Yeah. I just actually tell her in private, not tell her in person. Just if anyone knows Spanish, I forgot what it said. Yeah, yeah. So yeah, tell her in person. And then the other thing is too, if some people misinterpreted it or they didn't agree with it, like this wasn't supposed to be a polarizing video. This was supposed to be like a heartfelt video, but some people took it the wrong way and got crazy about it and then drug their friends into the chat. And like one person was like, y'all shut up. And this person was like, you know what I mean? Like, yeah, they were like fighting between them. Like —like you're not even doing shit. —and whatever, right? Right. So that literally, that's why being a bit spicy or being a bit polarizing or being a bit controversial and saying things that people don't necessarily agree with, or that some people are going to disagree with, gets people viral videos because people see it, because it gets pushed out, because all that stuff. Now what I'm not saying to do, like like, don't do that shit just for the sake of doing it and say shit that you don't believe. Like, that's not the vibe. But like, a great example of this is two of my clients, or past clients actually, who help people with anxiety. Um, they have beliefs, and if you're a therapist on here, you don't have to adopt these beliefs, but they have beliefs that you don't solve anxiety by going to therapy, that talk therapy doesn't work. And so they talk about this stuff and people don't fucking agree with them, right? And like there's therapists in the comments and there's this and people are like, well, this worked for me. And like, you know what I mean? Like, so that if they're not saying that just to be shitheads in a sense, but they're not afraid to be disliked or to have someone come in the comments and they're just going to say what they think and it actually helps them. So does that make sense? Yeah, super good. Okay, let's see. So what's— Danielle, what— give me some context. What is this one?

So this one went viral a couple months ago, and it's super short. It's got a really like punchy beat to it, and like you just— it just keeps playing over and over again. It's like 36,000 or something like that. So, um, which is definitely viral for you.

Yeah, I can't remember what the caption is though. Okay, um, let's check this out. Forever POV: asking my partner how long do I keep him after we started— wait, how long I get to keep him after we started putting in the work together. Forever, forever, ever, forever, ever. Caption for what we did. Okay, so again, probably kind of relatable, maybe. Like, what do you think?

So the POV ones, they've done pretty well for me, so I've done quite a few of those. Uh, the caption is rather long, and I think it's nice because like people want to hear— women want to hear that they're not the only ones doing the work. They want to hear that their partner is also doing the work work. So that's why I feel like this one's relatable.

Yep. So I like that. So relatable. That's probably why it's relatable. They're not the only ones doing— oh, someone else is doing this. Super short. The music is perfectly on point because it's talking about like forever, ever, you know, right? Like it's like perfectly on point. Caption for what we did. You said that this is really long, which if they want to know the work you did, they're going to read all this and then this is just looping, looping, looping. Um, let me just see this for a second though. I'm willing to bet there's an improvement we could make. Probably. Oh no, no, no, you did it. You did do that. Comment thinking below and I'll send you a link to my new mini book, The Thinking Woman's Guide to Love That Lasts, where I outlined the strategy I used to save my relationship for you. I'll see you soon. Okay, good. I'm glad you did that. That's great. Um, Maybe one thing that you could do is you could say, "Putting the work together exactly how we did this so we could do this. Comment 'thinking' below and I'll send you a link to my new book where I outline this thing to help you get what you want." And maybe, you know, in that other video he did like comment script and then he said something and then he said comment script again. You probably want to like put it double. So it's like right at the end and maybe even your handle here so that they can click your handle and follow. But yeah, this is pretty good. So even, but that's a great example, right? You just answered your own question of like, does my partner have to be in the, in the reel? No, they weren't in this reel. Right. Yep. So super good. Cool, cool. Okay, what else we got? Matilda. What?

Um, from that video. The song from that video. It was in that movie.

Yeah. Tringles. I'm excited to batch create because there are so many ideas in this document. Yeah, there's way too many. Um, need translation. Matilda. Okay, Elena hopped off. Anything else I want to say? Who else has anything they want to add? There's a million things we could go through that we like didn't cover, but you know, anyone? I'm just excited for this challenge.

Like, content creation is something I really, really enjoy. And recently it's just been dropping down and I've just been tanking. So I'm like, this is really exciting. I want to get the views because I used to get a lot of my followers from my views. And then it's just like a desert for like the last 7 months. So I'm just really excited for that.

I think one, one key thing too is like when you guys are doing videos like this, definitely make sure you have those call to actions. Like don't forget to do— yeah, Carly says same. Don't forget to do like, you can do the ones like you did Danielle to get people to comment, but definitely don't forget to do the ones that say like follow for more value like this. Because for that one, maybe that went super viral, but if you don't have the follow thing, like, you know what I mean? Like maybe you didn't capture all that audience that like you could have captured, if that makes sense. So I don't know. It's good to get a mix. Like for us, ideal is we get a bunch of followers, which is awesome. Cause we're going to start chats with them all anyways, but it'd be super ideal. If, you know, we got like 300 people that DM'd us for training and we had to send them a mini training that was super valuable, right? And then they spent an hour with us and then they got on our email, you know what I mean? So, but just make sure you got a mix. But Danielle, I'm super glad you're excited. That's great. I'm excited too. Like I've honestly never, like I've created like 2,000 posts and I think that I'm reasonable on video, you know, but I've never really like gotten really intentional with like, okay, let me get fucking serious about this and see if we can, you know, do any damage kind of thing. So I think it'll be a fun game to play. Turn on the ad and haven't made much content since. Yeah, well, that's also because people are probably— I think you were getting some people from that, but free leads are good too. So, um, cool. What else do I want to do? Good. Any last things before we wrap? I mean, we could go into more, but I think maybe we wrap it here. And I think what I'm going to do for this challenge is I would say anyone on here, like, get a head start for the challenge. Like, you've already got the doc, try to start building up some stuff so that if you ever miss a day, you've already got stuff still there. And I think what I'm going to do is like, I'll probably have, I'll announce that challenge, I'll set up spreadsheets, all that stuff. You guys already have the docs. And then I think I'll have a weekly, probably do a weekly content call, like for the duration of this and keep breaking down the techniques and keep like, we can break down content. There's like, literally we didn't even cover any of those techniques. I didn't get to talk about any of them really today. So I think it'll be like always something where I'm teaching something to get you guys thinking differently and then maybe content reviews or things you could have done better or collaborations or things like that. And so every, every day we'll have accountability with the spreadsheet and then every week we'll kind of have like an extra like content call. And my hope is that someone goes viral or we all go viral and we all get free leads. So anyways, cool. Everyone has the spreadsheet. Before I wrap this up? Yeah. Okay, cool, cool, cool. Sweet. That's all I got. Lots of love. Hope this was valuable. All right, I'll see you guys tomorrow on the group call or in the DMs if you're not in the fast track.

All right, so that's it. I hope you enjoyed that. I hope you got a lot of value from that. But just to recap on what we said, so again, You know where you are in space. We talked all about viral content, right? A lot of my clients are really crushing it right now with ads. That's the number one thing that's crushing it. However, uh, just pretend that this doesn't say growth ads and says viral content. That is the role that it's playing, right? It's lead capture. It's bringing, it's getting pushed out into the algorithm, bringing you ideal clients. Really hard to run a business when you have no leads, right? And so that's what this is really designed to help you do. And then as a side benefit, um, it's also nurturing your people in your world because it's feed content, right? So that's pretty much it. Again, I hope you got value from this. If you want help with this, you want help setting this up again, if you want to see like a full bigger picture sort of breakdown on all this stuff— I don't know why this won't let me click. There we go. If you want to see a bigger picture breakdown on all this stuff and you want to like see this automatic growth funnel broken down, then just click the, the thing in my bio, the YouTube trailer in my bio. And I literally break this down way more in depth, like each piece. And then if you're just like ready to grow your coaching business, you're just ready to scale and you want some help doing that, click the link below and, you know, book in a call with me and let's see if I can help you grow, see if I can help you scale. And then other than that, the one other thing I want to say as well is if you want the cheat sheet for some of these viral hooks and headlines. There should be a link below this video that you can click and snag that for yourself. So that's pretty much all I got. Lots of love. Hope you found a ton of value. And again, there's a number of different resources, right? If you just want to take the free option, you know, there's a viral cheat sheet down below this. Another free option is, you know, watching this video that's in my YouTube trailer. And then if you're just like, you know what, I just want some fucking help, I want I want the cheat code, I want the fast track. I don't want to do this myself. I want someone to help me and guide me and whatever. Then book a call down below. That's all I got. I'll see you in the next video.