This will KILL your coaching business (1 skill)

This applies to anything in your life that you want, and it is really the concept of being able to make decisions. Are you going to take that trip? Are you going to buy that house? Are you going to get into that mentorship program? Like, what are you doing? Are you in? Are you out? Yes or no? Like, what is your decision? And like, this is a key skill that you need for business. Like, it's very, very hard to succeed in business when you don't like know how to make decisions, you know, and like business is decisions. And the farther, like, I feel like the bigger your business gets, like the more decisions you just have to make. Like at some point your job is just like making decisions, right? And to drive my point home on this, like, I just— what I want for you, honestly, what I want for you at the end of this video is to walk away actually empowered to decide yes or no on whatever the things are that you're deciding on. Right. But like, here's how important this is. If you've ever read the book Think and Grow Rich, Chapter 4 is solely dedicated to decisions, decision-making. Like in this book, which is all about like basically creating financial freedom, like literally like talking about how to think to grow rich. They decided there's, there's what, like 15 chapters in that book. They dedicated an entire one to making this, to making decisions and It's chapter 4, like it's early on in the book. And so this is just really, really important and you need to cultivate the skill. You're gonna have to make decisions about so many things, right? Like, are you gonna get into that program? Are you gonna do this for ads? Are you gonna do this strategy? Like it just, you need it, okay? And so here's what I wanna do in this video. I just want to, or podcast, wherever you're listening to this thing, I always get confused about that. I'm like, where am I even posting this? But anyways, I just want to give you a tangible example of my life. So actually going to give you two. One's going to be a personal story and one is going to be, um, you know, more of a, a business story. But anyways, yesterday, so I recently decided that I wanted to get a street bike again. Like, I wanted to get like, um, I don't know, like a, some sort of street bike, a Honda Shadow or a Honda Rebel or something like that. So anyways, I was on Facebook Marketplace, I'm looking up all this stuff, I'm looking at bikes, and I'm like, yeah, like I'm thinking about buying one. And I found this one and I was like, you know what, actually this looks really good. I don't see any bikes on Facebook Marketplace that look like this. And like, this is the style I want. I want it like mostly all black, kind of sleek. Like, I don't want it to be, you know, kind of like fluffy. Like, I want it to be like simplistic. Like, that's just kind of me as a human. Like, I'm like more of a minimalist vibe, whatever. Um, and so I like look at this bike and I'm like, okay, dude was asking like $5,800 for it. I was like, okay, maybe I could get this thing for $5K, whatever. And I was like, shit, am I really buying a bike? I was like like, I was kind of thinking through it. I was like, why do you want to buy this bike? Like, what value does this add to your life? You know, what are the possible pros? What are the possible cons? Uh, and I really was thinking about it, right? And I was messaging this guy. I was like, okay, like, I was just gonna, like, I was just gonna go get the bike, right? It's like, what do you have to lose? Um, anyways, and so I was messaging this guy, and we, we set up a time to meet, and we had scheduled it for— this was yesterday, right? We scheduled it for yesterday at 6 o'clock. And I ended up calling my dad because it was like 4:00 during the day. And I ended up calling my dad being like, like, because the guy was texting me, right? He was texting me. He's like, so you still coming at 6? And like, I was very like gung-ho about it. And then I had this moment where I was kind of like, but wait, am I really doing this? Like, is this the right thing to be doing? And like doubt came into my mind and like questions and all this stuff. And I was like, how could this fuck me over? What's the risk on this? Like, you know, my brain was doing normal human brain things being like, trying to delay making the decision. Like, you know, like all of this, like this is just normal. Like this is just what happens when you're making a decision. And what's it rooted in? It's rooted in me not wanting to make the wrong decision. Like that's what this is about, right? And so I'm thinking like, well, what if I don't use it? And is this just like, like thinking all these thoughts, right? Like, is this just some sort of, um, I don't, I don't even know. I was just thinking like all these things, like, like what, what if it got stolen? Or like what if I didn't use it? Or like what if I got in a motorcycle accident? Or like, I don't know, like maybe, maybe I just— there's a million things, there's a million things. And so this dude's texting me and I'm like, fuck, I gotta give this guy an answer. And I just phone up, I just called my dad. I was like, so am I buying this bike? I'm like, now I'm like, my brain is trying to defer me making the decision and get someone else to help me make the decision, right? And so I called my dad up realistically, I'm just wanting to have a conversation about it. And I honestly knew when I called him that I was going to talk myself through the decision, but I just like wanted to bounce it off something. So I called my dad, I'm like, am I buying this bike? He's like, well, fuck it, only you can answer that question. I'm like, yeah, I know, we're on the same page about this. And so I was like, well, let me walk you through my line of thinking. And this is something, if you take nothing from this like video, like you need to take this line of thinking because— and I almost want to call this like, like I don't know if this is a good title. It's probably a terrible title, but like learning how to close yourself. Like you need to learn how to close yourself. Like when you talk about sales calls, right? And you're gonna like close somebody. Honestly, I think one of the best skills you can learn is learning how to close your damn self on the decisions you know you need to make. You know what I'm saying? Like that's what this is about. So anyways, I basically called him. I was like, well, let me walk you through my line of thinking. And this is totally a line of thinking I actually got from Alex Hormozi in one of his sales trainings. Like, this is a thought process, a mental framework that I not only sometimes take people through on sales calls, like, so that they can get clarity, but like, I take myself through this framework when I need clarity, when my brain is doing human brain things and freaking the fuck out because it's like, I don't want to make the wrong decision. It's like, okay, let's think about this clearly. And here's what, here's what, like, I'm going to drop this training below. Like, you got to watch it. But anyways, I was like, let's play this out. Best case, worst case, right? This is totally an Alex Hormozy quote. Best case, worst case. I mean, this is maybe not from him. Nothing's original these days. But I was like, worst case scenario, right? Let's play it out. Worst case scenario, I get this bike and like the absolute worst case thing that could happen other than, you know, like me getting into like some motorcycle accident and like fucking myself up or dying or something. Like, knock on wood, let's hope that doesn't happen. God. Anyways, um, other than that, it's like, well, worst case scenario is you, you know, let's say I paid— I already, you know, asked this dude, I was like, dude, what would you take for this bike? He's like, I'd take $5,500. I was like, okay. So it's like, worst case scenario, you lose $5,500. Like, that's the worst case. Right? Like, and this is like if shit goes to hell in a handbasket, like somehow the bike just exploded, like somehow it got stolen and like your insurance didn't cover it, like even though you have fucking theft on it, right? Like, it's like worst case scenario, somehow I spent this like $5,500 and it turned into zero, right? And then I asked myself, like, you know, Like, actually, let me, let me, let me play this back a little bit differently. Let me play this back a little bit differently. Well, it doesn't really matter. You can do best case first or worst case first, whatever. But I was like, okay, worst case scenario, I lose this money. And then I thought to myself, well, okay, worst case scenario, do you have the $5,500 to lose? And it's like, yeah, cool. What the fuck are we talking about here? Like, what's the problem? Like, are you, you put, are you financing? No, you just have the cash to pay for it. Like, it just doesn't matter. And it's like, not even, a big percentage of the cash that you have. So it's like, what are we talking about? This literally means nothing. It means nothing, right? So it's like, what's the worst case scenario, right? And then you're like, okay, okay. And I mean, other than— I said to him, like, too, like, other than that, like, I mean, other than, like, losing the money, I think the other worst case scenario is, like, what if I got in some sort of accident or whatever? But then it's like, well, let me ask you this, Morgan. This is me talking to myself practically. I'm like, you gonna bubble wrap yourself? You're gonna stop surfing? You're gonna never take any more trips? You're gonna never get on an airplane? Never get in a car? Like, what's the line here in the sand? I was like, okay, okay. It's like, yeah, probably not. That's probably not realistic, you know? And I did tell my dad, I was like, I mean, from a probability standpoint, there is a higher probability, like, just with math, right, that if you drive a motorcycle, like, you're— you are increasing your chances of having something happen, right? Period. You are. And it's like, okay, well, are you okay with that? And for me, it's like, I just don't really want to bubble wrap myself like that. Like, I just don't think that's the answer. So it's like, okay, yeah, there's a little more risk. It's like, are you willing to tolerate that? Yeah, because I want to live my fucking life, right? So there's that, and we've covered it. And it's like, if I lose this money, okay, we've covered it, right? It's like, well, what's the best case scenario? Best case scenario, this is fucking awesome. Or I guess the other thing is like worst case scenario, you don't lose— you don't use it. But then it's like, well, okay, like you don't use it And so like you wasted $5,500. Like it's back to the same thing, right? It's like, okay, whatever. It's like best case scenario, this is the best decision that you ever made. It totally makes your summer. You love the heck out of it. It's a total outlet and disconnect for you from work and you have a great time and you got to try this out. And even if you don't like it, you realize like, yeah, I tried that. I don't like it. Cool. You sell it, you get like— realistically, it's a fucking Honda Shadow. Like you're like, it's a Honda, right? Like If I bought it for $5,500, I'm pretty sure I could sell it for at least $5, maybe $55, maybe $6K the next year. Like, I might make money off of it. Like, it's like, it retains its value very well. It's fucking Honda, right? Um, anyway, so it's like, it's just like, there's, there's so much upside. Like, you might actually make money from it when you sell it, maybe, right? Probably not, but maybe. Um, but like, it's total possible that it's like just totally makes your summer. Here, right? So it's like, oh, there's actually like a pretty big upside. And when you look at the downside, there's very minimal downside, right? It's like you've already been through it, you've already looked at the downside, right? And it's just not that big of a deal. And like, for example, I'll just throw this out there because I deal with this all the time on sales calls with people. It's like, well, let me ask you this, like, let's look at the worst-case scenario. If you like, if you lost this money, right, which I definitely don't think that you will, that's not the plot. Working with me, right? Um, like, you're supposed to make back a lot more than what you put in. But let's just play it out, right? Like, if you did that, like, what would you do? Like, would you be homeless? Would you be on the street? Like, you know what I mean? And oftentimes it's like, well, no. Or it's like, okay, well, have you had, you know, bad things you invested money in before or whatever? And like, like, I don't know, like, ever in your life have you not figured it out? Like, have you ever got yourself into a situation in life, you ever have an unexpected bill or something come up? It's like Yeah. And like, did you figure that out? Are you still here? Like, were you homeless? No. It's like, yeah. So that's probably not going to happen, right? So it's just like, what? Let's play it out. Best case, worst case, right? And so I played that out with Dad. I was like, here's the, you know, the worst case sort of scenario, right? And here's like the best case scenario. And when I really think about this, like, there's a lot of potential upside and there's really not much downside at all. And so in my mind, I'm like, You're kind of dumb not to do this, right? I'm like, even if we come more to the middle ground, which is more realistic, right? What's more realistic is like, you know, this is actually really fun, right? It's great. You use it a decent amount, you know, even if you don't like it, you can sell it and probably get all of your value back, right? And you've tested it out. Now you know what you like and what you don't like. You know, if it's like you've got that out of your system, right? And so it's like, you're kind of an idiot not to do it when you really think about it. You know, it's like, just do it. Right. And so that's how I best case, worst case, worst case, case, case it. Anyways, whatever. And so I figured it out. Right. And so I went to, you know, actually look at the bike and, you know, brought cash. And actually, it's funny, I thought I was going to totally love it. And I actually didn't love it that much. I actually didn't take the bike, but I thought I was taking the bike. But that's how I got myself to make the decision, right? Like I was ready to say yes to the bike, but I was like, actually, I'm not that sold on this. Like, I'm like, I don't really love it that much. Like, I'm in, but I got to love it. But anyways, I didn't love it, so I left the bike. But here's one more area where I did this with like coaching. So I don't make this video too long, but like, literally, it's like I just walk myself through the same line of thinking every time. And it's like, although I've made a ton of like business investments, like a lot, like way more than most, like probably at least honestly in the last 2 years, like probably at least $100K USD, like a lot. Excuse me. And I remember about a year ago somebody was chatting with me in the DMs about this investment. It was like $4K USD for this investment and There was lots of stuff going on at that point. I actually felt like I almost had too many mentors, like I was really in it to win it, almost to the point where it like wasn't really super helpful, or at least I was thinking maybe it wasn't. It actually kind of was when it came out in the wash, but it was feeling a little tumultuous at the time. Anyways, this guy approached me and, uh, or I kind of approached him and then, you know, chat in the DMs and all that stuff. And I learned about the offer and I was kind of like, man, I just kind of felt like intuitively, I was like, I feel like this is going to be helpful. Like, I feel that this would be good. But then I was also kind of like, yeah, but you've had all these coaches and maybe you have too many. And like, do you really need another one? And actually think you need to chill out. And then I just like, well, let's play this out. Best case, worst case. Best case scenario, you invest $4K and it helps you make a million next year, right? Helps you make an extra $700K in the year. $4K for $700K, would you take that deal? I sure fucking would. I was like, that's a huge upside. That's a huge upside. It's the linchpin that gets you to the goal that you have, right? Like this $4K thing helps you make an extra $700K in the year. Okay, that's a possible huge upside, right? Because that's the goal. And I was like, well, what's the downside? You lose the $4K, you set the $4K on fire. And then I just asked myself, do you have the $4K to set on fire? Yeah, cool. What the fuck is the problem here? Like, honestly, like, you're kind of stupid not to do this, right? And I ended up being like, okay, yeah, yeah, I get it. Like, I was like, you know what, if my life ended tomorrow, like, I'd rather just be in the arena. I'd rather be taking big swings. I don't want to play it safe. I don't want to get to the end of my life and fucking regret it, right? And so I was like, you know what, I'm just going to do the thing because like I've already looked at the upside and the downside and it makes more sense to do it, you know, like I'd be happier with myself. Honestly, I'd be happier with myself if I went for it and put my ass in the arena and tried and failed than I would if I stood on the sidelines. Right. And if you don't know the man in the arena quote by Theodore Roosevelt, you should like go look that up and check it out. But that's like how I made the decision. And it was just like, yeah, the upside is fucking massive. And the downside is very minimal. And like, who do you want to be? Honestly, like, who do you want to be in this world? Like, what do you want to stand for? Like, do you want to get to the end of your life and regret that you could have done this stuff? No. Like, I want to go all in and I want to go for it. I want to be in the arena and I want to give it my all. And if that doesn't work, cool. But at least I know I did my best. And so I was like, here's the 4K, right? So, and you know what? That actually ended up being Honestly, now there was a lot of things wrong with that investment. Like, I'm not going to name names, but it was probably the worst customer experience I've ever had. Like, it was not a good client experience. Like, it was not good. But the information in there was actually pretty good. And I got way more than $4K of value back from it, like way more, way more. And so like, it honestly, even though like, it definitely was not a perfect investment by any stretch of the imagination. It was a brilliant decision. Like, it was brilliant. Like, I probably— I actually think it was a turning point for the entire year for me, if I'm being honest. Yeah. So it was just really, really good. And if I hadn't made that decision, like, there's another program that got positioned after that one, and I hopped into that one. And that's been probably one of the better programs I've ever taken. And it's just like, if I didn't make that first decision, I wouldn't have seen the second, gotten the second opportunity to make a decision. And like, just so honestly, so much opened up for me after that. Like so many different connections. Like I met up with so many different people, like while I was traveling, like some of those people I met in that program, like that's who I went to Medellín with. Like that's who I met up with in, you know, Panama and like all this stuff. And it's just like, like those things, if I would've said no to that, it would've completely shut all that possibility down. Like it, I probably wouldn't have hit that turning point. I probably wouldn't have found the next thing after that. I wouldn't have connected with all these people and my business probably wouldn't be where it's at right now, which is doing the best that it's ever done had I not made that decision. Right. And so hopefully what I'm getting at here is like, here's what I want to recap on. Okay. Got a little sticky note with a couple of things, but like a lot of you really need to take responsibility and learn to make decisions, empowered decisions. You need to really think this through and play this out. And maybe you don't make the decision. That's fine, right? Like, like maybe you say no. That's great. But if you say yes, that's great too. But it's like you just need to decide because I've heard this quote: The heaviest weight in the world is an unmade decision. You're not— you're not in or out. You're fucking in limbo land. Like, that's an easy way to stay stuck for a long time. Is just like not deciding. Like, you just need to pick a direction. And not picking a direction is picking a direction, but it's the direction to go around in circles. And so I really don't care. Even like on a disco call with me, it's like, look, I'm not so attached to whether or not you want my help or you don't, but I really need you to be clear on this. Don't go around in circles. Don't waste your mental energy. Like, let's play this out and make— you make the best decision for you. Right. And if it's no, amazing. Right. As long as you've clearly thought that out and that literally makes the most sense. Great. If it's a yes, also amazing. We'd love to support you. Right. But it's like you got to make decisions and it's really, really important. And that's why there's a whole chapter in Think and Grow Rich about it. Okay. The second thing that I want to talk about and just recap on is like the reason that this is so hard is because you're human. Like the fact that you're struggling with this is so normal. Like, How crazy is it? Like, this is how our brains are so illogical. Like, how crazy is it that, like, I have invested so much in mentorship and yet my brain was like freaking the fuck out about this 4K thing? It's like, in the big scheme of things, this is nothing. This is like I've made investments that were like 6 times that, like way more. Way more. And so it's like, how is your brain getting worried about this? Because you're human. Like, that's what brains do. They're designed to keep you safe. And so you just— like, the biggest thing is you have to have awareness around this because, like, if you don't have awareness around this, your brain is doing this stuff, but you don't know what it's doing. Like, you're not aware of how this works. Once you have awareness, you're like, oh, my brain's doing that thing again. Okay, got it. It's freaking out. Cool. Let me get logical about this. Let me try to play this out. And like, like, here's the thing. You have to help people with this in your DMs or on sales calls because their brain is going to do this thing right. What I find also amazing is when you learn to do this thing on yourself, like I use this technique on me all the time and not just business decisions, like all the decisions. Like it's a very helpful mental framework. So Anyways, I just want you to know of like, this is why this becomes problematic is because like, that's how our brains are hardwired. They're hardwired to avoid threats and seek safety, right? Like, that's just how it is. There's this, I'll give you this thing too. Like, there's this whole thing called loss aversion. This is what's crazy. Our brains, like, this is like psychologically been studied, whatever, behavioral, whatever. But it's like, we are twice as motivated as humans to avoid loss than we are to, like, seek gain, which means losing $100 is weighted equally to gaining $200. Right? Like, if this is like the baseline, losing $100 feels the same for us as gaining $200. Like, we're so much more scared of losing $100, like, like, than we are of, you know, gaining $100. Like, if those two things were equal, we'd be like, okay, I just don't want to lose the $100. Like, you'd have to like give somebody $200 for it to be like weighted the same. It's a whole thing called loss aversion, but it's like, it's because our brain's designed to keep us safe. So that's what it is. Um, what else do I want to say? Talked about these two stories. The last thing I want to say too, I just want to give you a couple things. One quick tangible example. So if you find that there's, there's two things I'm going to give you to take away from this video, and I'm going to leave the last thing I want you to do at the end. But two, like exercises or things that you can tangibly take from this. Number one is if you identify, like if you think of yourself like I'm indecisive or like I'm not good at making decisions, I used to self-identify with this. When I read the book Think and Grow Rich, when I read Chapter 4, I was like, oh shit, successful people are decisive. I don't feel like I'm decisive. It's like, damn, what am I going to do about this? So I was like, okay, well, you have to start changing that pattern. Like you have to pattern in a new identity for yourself. And so I was like, well, what are small decisions that you have trouble making that you can start to make more decisively? And I would play these little games with myself, like I would like go to restaurants where I would have previously taken 17 years to order off the menu. And I just like, I was like, okay, you have a new rule when you go to restaurants. You get 3 minutes to read the menu and you make a decision and that's it. And if you make the right decision, amazing. And if you make the wrong decision, cool, you've learned for next time, move the fuck on, right? Like that's what it is. Or I would go to, you know, I remember like going to like Walmart or something. I mean like the tea aisle, you know, and like Walmart and It's so funny. I just remember I used to go in the tea aisle and I would take like 10 minutes to pick out a box of tea because, you know, you get there and there's so many options, right? I'm like, nope, you have a rule now. You go there, you have 2 minutes, you make a decision, you leave. And again, it's maybe the right decision, great, amazing. Or maybe you made the wrong decision and you're like, okay, cool, I learned, right? Like, that's what it is. And so you can start training yourself with smaller decisions. Like, if you— I'm just, I'm just telling you, like you kind of need this skill. You need to be decisive. You need to be good at making decisions. And if you feel like you don't have this skill and you have an internal identity that's like, isn't the one that you need to be successful, like, this is just how I— this is just how I do things. I'm like, oh, this is the identity or the character trait or the whatever I need to have to be successful. Okay, cool. I don't have that. Like, how do I get it right? What do I need to do to get it? So it's like, if you don't have this, it's not fixed. You can shift it. And one of the ways that you can shift it is by starting to pattern this new identity with smaller decisions, with smaller things, right? And then as you become more decisive with little things, like you have that identity, you have that character trait now of, of being decisive. And so when it comes to bigger things, it'll be easier. So hopefully that's helpful. That's just something that I use, I've used in the past. And then the other thing is like, If you haven't— have never watched this, I actually really think that you should watch this. And I'm going to end this with a quote to actually— let me just— well, let me just say this. If you, number one, either need to get better at closing sales or number two, need to get better at closing yourself on the decisions you know you need to make, then literally type into YouTube or Google probably, best sales training on the internet, Alex Hormozi, and watch it. It's probably an hour or an hour and a half or something like that. I actually watched him do this talk live. It was fucking incredible. But it literally is one of the best objection handling trainings I've ever seen. Like, I make my clients go through it for sales calls, sales conversations, whatever. But the beauty of it is it's actually a really I actually think it's probably one of the things, it might be the thing that's helped me the most with making decisions. It helps me with, you know, sales calls, discovery calls, whatever, helping clients, potential clients make decisions, but it, it actually really helps me. And you can see that in the personal story I told about the bike. Like I used that framework to literally close myself on the decision that made the most sense. Logically and to get out of my emotional brain. And so I would just say, like, number one, if you want to get better at closing sales, watch that training. Number two, if you want to get better at closing yourself on not being a friggin pansy and just making damn decisions so that you can move whatever direction you want in life and not just sit in the same spot and spin around in circles, watch the training, honestly. So that's pretty much all I have. I'll just leave you with this. And again, that training is— and I might link it down below if this is on YouTube, but literally just go to YouTube, just open your phone, literally right now, literally right now, um, or your desktop or wherever you're listening to this, open up YouTube in the search bar, literally type the best sales training on the internet and either start watching it now or just put it in your save for later list or email it to yourself or whatever. But like, don't sleep on this, honestly. Like, watch the thing. It'll help you with sales skills. It'll also help you be more decisive and make decisions. And the last thing that I'll leave you with is, um, I looked this up on my phone, but it's like, this is from Richard Feynman. So it goes, uh, physicist Richard Feynman once said, the first principle is that you must not fool yourself, and you are the easiest person to fool. So I'll leave you with that. Hopefully this is helpful. Don't fool yourself, and happy decision-making. Okay, lots of love. Bye.