DMs convert better than public posts because they feel like a conversation between two people, not a broadcast. When someone gets a personal message instead of seeing an ad, they're more likely to book a call.
If you don't speak to someone in the DMs, cool. The only way that you're marketing to them is one-to-many. When they see your ad and you have one piece of content, cool, that one piece of content is going to many people. When they see any organic content that you post or on your stories or whatever, I mean, you're creating one thing, you're talking to multiple people at once, but when you actually message them in the DMs, they're talking to just you. This is a private room. There's two people in here, right? It's me and it's this other person. And so that feels very different. You're being talked with. Not talked at, right? Think about it. Who are you more likely to buy from? Someone that you've never had a conversation with, or someone that's like been in a conversation with you one-to-one, right? And has that connection. Probably someone who has that connection.
