Morgan GillisFounder & Owner of Client Success Solutions LLC

You shouldn't be spending money on ads. You should be getting paid to run them.

12 Jun 2026 · 0 min

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0:27

In this concise YouTube segment, the speaker argues that paid advertising should be approached as a profit‑center rather than a cost. He stresses that you should only spend on ads when each dollar generates a clear return—ideally multiple dollars back, citing a 2025 example where a $1 spend yielded $17, and sometimes returns of 20‑30×. The core advice is to choose the right ad formats, rigorously track performance metrics, and begin with modest budgets to ensure profitability before scaling.

you should not be spending money on paid ads. You should be getting paid to run the ads. If you're not spending a dollar and then making back, what, you know, 3 or 5 or 10, or, you know, sometimes we do 20 or 30. Like all of 2025, we spent a dollar and made 17. The thing with ads is you, you should be getting paid to, to spend money on that. If you pick the right kind of ads to run and you know what you're doing, you're tracking metrics, you can get started with like pretty low spends.