Your close rate is fine. The real problem is cancellations and no-shows. If you cut those, you could hit 80% conversion on calls that actually happen, instead of chasing a higher close rate on the calls you're already losing.
Your close rate isn't the problem. And this is your close rate on just showed calls and some you don't pitch and there's a reason you don't pitch them. So 40% on showed and 50% on pitched is like pretty good and maybe we can bump that up, but that's not the main thing. The biggest lift for me is like, we should be able to get this to like an 80. I mean, that's aggressive, but like ours is 100 on ones we don't cancel, which sounds insane. I know, I know how psychotic that sounds. There's never really a time where I sit on the sales call and I'm like, where's the person? Like they're usually there, right? Morgan Gillis.
