A fitness coach's positioning determines which leads they attract and whether they can charge premium prices. Bad positioning means wrong leads, weak sales, and commodity pricing. Clear, differentiated positioning attracts qualified prospects who will pay more.
And if your positioning is off and you're calling in maybe the wrong people or less qualified people, or if you're just not giving the right people a reason to choose you over the 8,000 other people, that's gonna show up in your sales as like you not closing sales. When in reality, it's like you never positioned yourself in the way to give people a reason to pay $5,000 for your program or whatever you wanna charge. When there's a gazillion different fitness coaches, you have to give people a reason to choose you. And right now you're not doing that. So of course you're gonna get forced into commoditization and commodity pricing. You won't be able to charge what you wanna charge, right? Mm-hmm.
