Morgan Gillis says coaches should charge $3,000 to $6,000 for one-on-one coaching, depending on length. She recommends offering multiple price tiers and positioning group programs as a cheaper alternative for people who can't afford individual work.
Like, $3K for 6 months is $500 a month. You're screwing yourself on this or what? If you're gonna work with me one-to-one for 4 months, I'm not gonna charge you the same as someone doing a group thing. They would be getting more access to you in the one-to-one, right? So you should be charging more for that, or else it's gonna be like weird. So I would either go, it's $3K for 3 months, or you say, if you wanna work with me one-to-one, it's $6K for 6 months. If the only thing is finances, you could downsell your price anchoring with a $5K thing or a $6K thing or a $3K thing. You're like, okay, well, if that's not doable, I mean, I could still help you, but I would just do it in group format, it's lower.
