Nate TilleyCo-Founder, ROAS · Direct Response Expert

What KPIs ACTUALLY Matter For Your Webinar 👀

Name: What KPIs ACTUALLY Matter For Your Webinar 👀
Uploaded: 2026-03-03T15:31:39+00:00
Duration: 1 min 16 s
Channel: Nate Tilley
Description: In this concise video, Nate Tilley argues that click‑through rate (CTR) is a vanity metric for webinars and that marketers should instead focus on Cost…

3 Mar 2026 · 1 min

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1:16

In this concise video, Nate Tilley argues that click‑through rate (CTR) is a vanity metric for webinars and that marketers should instead focus on Cost Per Qualified Registrant (CPQR). He walks through a simple calculation: CPQR = CPC ÷ opt‑in conversion rate, showing that a $2 CPC with a 20% opt‑in rate yields a $10 CPQR. He then illustrates how lowering CPC to $1 often reduces conversion rates (e.g., to 8%), raising CPQR to $12.50 because cheaper clicks attract less qualified traffic. Tilley emphasizes that chasing low CPC and high CTR can hurt webinar performance, and coaches/consultants should prioritize quality traffic over cheap clicks. The video ends with a call‑to‑action to book a call for a free webinar setup within 14 days.

Chapters

CTR is just a vanity metric. Now we're running webinars. Cost per qualified or registrant matters More Cheaper ingredients do not make a better restaurant. Understand this math. Right? We take the CPC right here, divided by your opt in rates. So if you're paying two bucks per click and you have a 20% conversion rate on your opt in page, your cost per qualified registrant, which is your CPQR, is 10 bucks. We assume that if our cost per clicks go down, they come down to a dollar. Which means your conversion rates are probably going to drop because your cost per clicks are lower. Because we're getting the wrong people. Because they're not qualified. Let's say we have an 8% conversion rate. That means that our cost is now $12.50. We assume just because our cost per clicks are good and we're spending less on ads to acquire traffic that the quality should be good because our message is on the page. But for a message attracting the wrong people, your CTRs don't really freaking matter. We want to get as good of per qualified register as possible. And this is how we're helping coaches and consultants get better cost per qualified registers by focusing more on quality traffic other than just cheaper traffic. You can click the link in my bio, book a call with us and get your own done. Free webinar installed in 14 days. I'll see you in the next video.