Nathan BarryFounder and CEO, Kit · Founder and CEO at Kit

How to Get Booked on Big Podcasts

8 Oct 2026 · 1 min

Watch on YouTube

0:43

In this short segment from Nathan Barry’s YouTube video, the speakers stress that the most crucial factor in securing a spot on high‑profile podcasts is the personality and authenticity conveyed in the outreach email. They argue that generic, copy‑pasted PR messages are easy to spot and less effective, especially when targeting a podcast that is already booked with big names. A truly personal email that connects the sender’s story to the host’s interests creates a genuine connection, making the pitch stand out. The dialogue also touches on how to discover personal angles and why podcasters are increasingly tired of bland promotional pitches, highlighting the need for engaging, tailored communication.

Number one most important thing that I've seen is the personality in those emails, in those pitches.
Not a generic PR copy-paste.
Exactly. Because like you can sense when it's a PR and nothing wrong with that and you need that for volume. But when you have like one podcast that you really want to get on and it would be super hard clearly because they're booked out and they have all the big names, write a super personal email. And I've got this feedback on my emails that like this actually convinced me because it was personal and you connected the dots and all of that. There's something like real. There's a connection between the two people. And so how do you find that? And I think they do resonate to that. A lot of people are like tired of like just being the book promoters as podcasters. So how do you make it more personal, more engaging?