Use Instagram Live to build trust faster than edited content. Live video captures unfiltered moments like accidental sneezes and casual clothes that viewers connect with. Bring guests on and repeat viewers' questions back to them so they feel heard.
So what else are you doing to over-index on trust?
Going live. It's unrivaled. Everything now is edited for the 0.6-second attention span. Every good editor will tell you to move the frame 0.6 seconds for a short-form vertical video. When I'm going live on Instagram and then there's like a brain fart or somebody sneezes in the background, or if I bring somebody on camera with me and they're like in a bathrobe and you're like, oh my, oh my. And so when people get to see the real, literally unfiltered version of you, Their trust in you just raises. This is unrivaled. Outside of in-person events, which are hard and expensive, going live is the second best thing. And just bringing people on, talking to them, seeing them, reiterating their question to make them know that you saw them and you heard them and you're serving them, game changer.
