Creator partnerships drive audience growth faster than anything else. Newsletter swaps with established creators, podcast appearances, and joint posts tap existing audiences. Build relationships first by collaborating with smaller creators before pitching to names like Tim Ferriss or James Clear.
The number one source of growth in the creator economy and for thought leaders today is creator partnerships. Bringing my audience to your audience and the other way around. James has 3 million newsletter subscribers and more and more coming in. And then Kit has this great function called the Creator Network where if I sign up to James' newsletter, I get 5 other recommendations. Other examples are going on podcasts and tapping into the existing podcast audience, doing collaboration posts on Instagram. I think what is important for a thought leader specifically is to be strategic and think ahead about this in advance. If you take your top authors like Tim Ferriss, James Clear, like everybody wants to partner with them, right? And so now like their list is full. So unless you're friends, you're not going to get in there. So how do you become friends? Like you actually need to collaborate somehow in advance, but just like being active in the creator economy is important and go to like craft and commerce.
