Nicolas Korvessis explains how to produce 20 ad variations weekly without reshooting. Write 50 hooks upfront—they drive 80-90% of ad performance. Pair each hook with the same video footage or image template to create dozens of split tests fast.
When it comes to creating something, the structure that I like to follow is first off, coming up with a ton of hooks or headlines. And I think a really easy way to do this is to write up just on a piece of paper or in a Google Doc, 50 different hooks or headlines that you could use in your ads. Now, you may not necessarily use them as the whole ad. It'll be maybe good for an image ad. It may be the beginning part of a video ad that you do, but coming up with these hooks and headlines make up 80%, 90% of the success. Inside of your creative. If you're doing a video ad and you have 50 hooks, you've got 50 split tests right there. You just got to film that main chunk of the video. That's always the same. If you have 50 headlines, you can use those in an image creative, same layout, and simply just test a new headline.
