Scale paid ads by increasing budget 10-15% every other day for a week, then double or triple daily spend. Once a creative-copy combo works, make five more variations of it to keep the momentum going.
This is my 3-step scaling process for paid ads. Step 1 is if something is working and if something is doing what you want it to do, I would recommend increasing the budget by 10 to 15% every other day. You could even go to 20%, but make sure you're doing it every other day. That's step 1, consistent increases in the budget over a good period of time. After you've been doing that for a week or so, the next step is you can now actually start to double or even triple the budget day over day. And what's so great about this is you've built a very good foundation of every day or every other day, increasing the budget by 10 to 20%, the account and everything is prepped for you to now double or even triple spend every day. The final thing that I love to do in order to scale your campaigns is just simply to do and make more. If you've got a creative and a copy combination that's working well together, I'd recommend making 5 more variations of that and seeing how you can now triple your results just by making new tests and just by making new content.
