$5/day isn't a lot of ad budget. But it's enough if you put it in the right place.
In this concise monologue, the speaker advises entrepreneurs with a very limited marketing budget—specifically $5 per day—on how to allocate that spend most effectively. The core recommendation is to use the budget for boosted social media posts rather than trying to run standard Ads Manager campaigns, because the latter require more spend to achieve meaningful optimization. Boosted posts should aim to generate likes, comments, and messages, enabling the business owner to manually direct‑message (DM) engaged users, which functions as a warm outreach method. The speaker notes that once the daily budget increases to $10‑$15, the strategy should shift to using Ads Manager to run simple DM‑focused ad campaigns, allowing for more automated conversation initiation. The overall message is that even a minimal budget can be productive if applied to the right tactic and scaled appropriately.
