Test 5-10 new audience segments, 10 creative assets, and 2-3 copy variations every week. This systematic approach keeps ads fresh across social channels and drives qualified leads and revenue.
Getting into a good testing schedule is gonna allow you to test new things outside of the box and maybe even try things that you didn't think would work and they end up working really, really well. What's worked well for us and it's helped us generate lots of money and lots of very high qualified leads for our partners is following this kind of a testing schedule. We test up to 5 to 10 new audiences every week on our paid ads. We test up to 10 new creatives every week, and that would be even on social media and content. Test 10 new different creative styles, and then we'll test 2 to 3 pieces of new ad copy. So 2 to 3 pieces of brand new captions, and it allows us to really test outside of the box and prepare our content for the next week as well, because now we have so many more ideas that we wouldn't normally test. But because we're in that testing mindset, it allows us to really go outside of the box and get some great results across all of our social media channels.
