Test three creatives per week by putting each in its own ad set with equal budget. Group tests by calendar week to track performance easily and spot winners fast enough to iterate.
What I do like to do is I like to sort the tests that we're doing by whatever the start of the week is that Monday. So this is the week of the 8th, and then it's very easy for me to see, okay, what ads did we test last week? And then I can obviously go ahead and do that. From there, we'll have 3 ad sets, 1 ad per ad set. Depending on your budget, you'll set those up, but it's super important to do it this way with those creatives so you can really identify what's working quickly.
