Nicolas KorvessisChief Executive Officer, Scale Lab · CEO Of Scale Lab 🧪 Scale Your Business With The 'Pyramid Of Growth' See how it works below! 👇

Advertising helps educate consumers about how your products.

10 May 2023 · 1 min

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In this brief monologue, the speaker argues that neglecting paid advertising signals a lack of seriousness about one's business, especially for coaches and consultants. He highlights a common misconception that businesses should wait until they have a substantial client base before spending on ads. The speaker contends this is a mistake, emphasizing that even modest monthly ad spend can dramatically accelerate growth compared to relying solely on slow, organic methods. While cautioning against overspending, he advocates for a balanced, early investment in paid ads to gain a competitive edge.

Chapters

If you aren't advertising, you aren't taking your business seriously. I think this is a really big problem that a lot of people have, and is that they're worried about advertising or more or less spending money on paid ads when they're just starting off, or maybe when they don't have many clients. And a lot of coaches, consultants will say to wait, see if you reach a certain point in your business to start paying for ads. I think that's a really big mistake, and it's really just because you can accelerate so much of your success when you start to implement paid ads versus not. Sure, I totally think you shouldn't be dropping thousands of dollars on it, but even if it's investing a couple of dollars a month, you're gonna be so much farther ahead a lot quicker versus other people that are just trying to stay stuck on organic, which can be a slow, grueling, tiring process.