A walkthrough of using Perplexity and Claude to research competitor ads, generate new angles from historical data, and create polished visuals for Meta ads. The process chains competitive intelligence through prompt engineering to produce refined images without leaving the platform.
We're building creatives totally differently for our clients and for offers that our business is running using this really simple workflow. So what we'll actually end up doing is I'll use Perplexity Computer just because it's a little bit more integrated. I'm working on building something here in Claude Code that can do a lot of this for me. But just for initial kind of testing, I'm doing it in Perplexity Computer where I get a deep dive competitive research. For a new client or for a new offer I wanna run. It'll look at competitors, it'll look at what they're running in the Facebook ad library, Google Ads. It'll look at what they're actually running as well, like what kinds of ads that they're running, what angles they're going after, pain points, trends, all that good stuff, right? Then it'll generate for me a few new ad angle ideas based on winning ad angles that I've seen. And then based on the research that it just finished doing. From there, I plug it into a Claude Code session that I have where it goes through a ton of data from tons of clients, from tons of ads that have worked really, really well for us. And it'll then basically create image concepts based on each of the angles. The important thing here is that you actually need a prompt and get the right kind of image concept, or else it's not going to generate a great image. So you can see for this one here, it's got this visual. I took that and I went ahead and uploaded it to this Workflow that I've got, where I put the ad concept right in here, right? I'll put the target audience in, and then I've got Claude Sauna in here with a really detailed prompt that will then make the correct prompt for the image. And then I get something like this: Sell the HVAC business tomorrow. Would someone actually pay for it? Most owners have built a job, not an asset. Let's fix that. Some small spelling errors and stuff like that. This is pretty solid. From there, we'll actually throw it into an image upscaler. I don't know why this one didn't work, but we'll throw it into an image upscaler. This is a previous one that I've ran, upscale the image, and then if there's any kind of edits or tweaks that I need to do, I can do that right here in the platform. So this has been a really great workflow for us. If you're interested about anything like this and building something like this for your business, just comment below.
