Nicolas Korvessis warns that most business owners skip tracking key metrics, relying on guesswork instead. A simple Google Sheet beats expensive software if you actually use it to spot what's broken and fix it.
Are you tracking things in your business? If not, you may be in a little bit of trouble. One of the easiest ways that you can level up your business and your company and go to the next level in order to increase revenues, lead flow, all that good stuff, is just to make sure you're tracking everything. So put together a really simple Google Sheet. You don't have to go and buy fancy, crazy tracking softwares, but whatever you track will change. So if you're trying to change something and something's not working, it's probably because you're not tracking it, you're not tracking it well enough. So start tracking your things and you'll start to see improvement in those areas.
