Small changes to your Facebook ad copy can dramatically improve lead quality. Instead of generic hooks, reference what your audience reads like TechCrunch, mention AI trends, and name successful companies using your framework.
One of those levers that I mentioned here is the ad and audience alignment. How can we have our ad aligned with the audience that we're targeting? Easy. Just change the hook in your copy, change a couple of small things, and it can make the world of a difference. So here's what I changed it to. You can see, change it here to revealed successful startups and 7-figure companies are leveraging this simple framework to add more high-quality leads to their pipeline. That is so much more direct. Like if you just go and look at like TechCrunch specifically, and if you go to like their startup and technology news, first off, startup and technology news, it's literally based around startups and tech, right? Which is crazy. When I looked at it the other day, and I'm sure it's still on here, lots of stuff about AI, right? Tons of stuff about AI. So with that, how can I relate more to that audience? Well, let's just talk about it here in the ad. We can say, hey, revealed successful startups and 7-figure companies.
