Nicolas Korvessis shows how to duplicate winning ads across 10-20 audience segments on budgets of $5-$15 each to find your cheapest leads. Testing Amazon and Etsy audiences cut lead costs in half and hit $10-$15 profit per sale at $45 price points.
So I had a group call today in my Predictable Profits Mastermind, um, smaller community. We talk about ads, how to optimize marketing and all that good stuff. And a really, really cool takeaway came up and I wanna share it with you guys. So I'm gonna take you inside of an ad account and share just how important it is to do audience testing. Um, so what's really cool is someone came on the call, was like, hey Nick, I've been listening to some things that you've been saying and I actually did it. And it resulted in some really, really cool performance. Now that's great. I'd hope that people would somewhat listen and it's awesome to see someone executing. And what he did was just set up this super simple audience test and it dropped his lead cost, I think in half or more. And I've seen this work across dozens of different industries. It's a really easy way to just all of a sudden improve your performance and get some quick wins. So I'll show you this in an example with someone else. I don't know why my video goes away when I go to the other tab, but oh well. So here's kind of what it entails. If you have something that's winning or that was working well, say you were generating leads or getting purchases, what I'd recommend doing is setting up a very, very simple audience testing campaign. And that's where you just take your winning ad and you duplicate it into 10, 15, 20 different audiences. At really, really low budgets, anywhere from $5 to $15 per day. Some of those audiences can be the same. Like you'll see here, we've got Amazon here that's working really, really well. Those are the same. The only differences are the placements, or you could do completely different interests across the board. What's a really, really awesome result of doing these mass audience tests at low budgets is you can get some quick wins, right? You'll find some losers. Yeah, but you'll get some really easy wins. So you'll see here with this one, we launched this just a couple days ago. The product that we're selling here, I believe, is around $39 or $40, $45. I think it's around there. And so you could see here, check this out. We launched this audience test right here for Amazon. Boom, we got 2, 3 of them all under that $45 price point. And that's profitable. That's awesome. Every sale on the front end, we're making $10, which is good. Plus AOV, we're doubling money. This one didn't turn out so well. Fine. That's okay. You win some, you lose some. That's okay. But then check out these. We did it for a couple other ones and boom, we found Ellen working fairly well, but then we found Etsy crushing it at $15 per purchase. We're nearly doubling our money just on the front end. And then we have a couple more up here that we launched again. All I do, all I wanna say and kind of everyone that's watching this video to take away is do audience tests. Even if your stuff is working, even if your CPMs are great, even if something and you've tried it before and it's not working, always test something. And I think audiences is a very easy thing to test. I know some people will say that, oh, Facebook is moving away from audiences. Maybe it'll just be very broad and you can't do specific targeting. Targeting people doesn't make a difference. It does. Every setting resets the initial learning conditions inside of the ad algorithm, whether that's Facebook, Google, TikTok, wherever it is. So make sure you're doing audience tests. Doesn't matter what industry you're in. If you're not doing audience tests, you're wasting money and you're losing potential sales leads at a good cost. You're losing potential results from not doing it. So try that out, execute it, get some really good results, and let me know if you did try it, if you ended up getting good results or not. Talk soon.
