Nicolas Korvessis says test your offer before you spend money on ads. Ask yourself: would I buy this? Would anyone else? If the answer is no, fix the offer first. Ad copy and creative don't matter if the product isn't worth buying.
The first thing is making sure that you have a compelling offer and focusing on that offer first instead of focusing on the ad is one of the most important things you can do. So instead of focusing and trying to dial in flashy copy, fancy creative that looks like it grabs attention, ask yourself if you would buy your own product and ask other people if they would buy your product. If the answer is no, focus on your offer first before you start creating ads.
