Start Facebook ads with a focused audience of 2-3 million users to balance reach and relevance. Test broader audiences of 3-4 million+ when running multiple ad variations to see what performs best at different scales.
I'd say if anything, that could be a little bit too large. I'd say if when you're starting off, if you could get an audience size of around 2 to 3 million, that's a pretty good targeted and focused audience. But sometimes I'd even recommend more. When I launch my ads, I like to do a few different variations. I like to do a really, really broad one. So something of around like 3 million, 4 million plus.
