A coach spent $36,000 on Facebook ads and made $28,000 profit by testing video creative and ad hooks fast, in small batches. The win wasn't the budget. It was testing one variable at a time instead of everything at once.
Let me show you how we spent $36,000 on ads in the past month and generated, if it decides to focus, $62,000 in total revenue, $28,000 in profit, which is a really, really cool result. But what's even cooler is how we did it. And it wasn't about spending tons of money. That's not what helped us get the result. Obviously spending that much helped us get in front of that many people, but the conversion rate is what really helped us out. And doing small iterative tests over and over and over again. So if you're an expert coach consultant, if you're running ads, one of the best things that you can do to increase the return on ad spend that you're getting is by testing lots of little things simultaneously. It's not necessarily about testing a ton of them, but it's about testing the right things in a quick succession that gets you some really, really big results. In this case, it was about testing videos and the hook of the actual copy itself. So try that out next time you're running some ads. I've got another YouTube video up going in more detail about this, but it's a really easy way to boost your ad performance.
