Facebook's new maximize value of conversions option lets you optimize for revenue instead of just conversion count. It works best for e-commerce and low-ticket products like courses and coaching. Here's how to set it up in your next campaign.
So if you're an e-com, you're doing some kind of low-ticket product for your course, for your coaching or consulting program, this maximize value of conversions is a really, really great metric. There's a recently added new option for how to optimize your ads through Facebook. And I want to show you what that option is, how you can best use it and how you can actually set it up so you can utilize it and to its full degree and full potential. So let's get right into it. It really starts when you're actually making a brand new campaign or a new ad set. And it's actually going to exist here in the conversion location setup.
