Run a two-stage Facebook ad structure: first, a prospecting campaign to find winning audiences and ads, then move those winners into a dedicated testing campaign focused solely on refining copy and visuals. This separates audience discovery from creative optimization.
So that's the first campaign that I like setting up. Now next, once you find some audiences that are winning, some ads that are winning in your general prospecting campaign, then you can move it to the next stage, which is your ad asset testing campaign. Now in here, we're gonna be testing a multitude of things. You can either test, and really it's only 2 things you're gonna be testing, copy or creative. And that's all this campaign is dedicated to. This campaign is dedicated to just testing the assets of your ad. So copy creative. Pretty simple, whatever's been working on audiences, you wanna take it to the next level, say something is working in your general prospecting campaign where you've got all your stuff, you can move it in here and test the thing that's lacking.
