A framework for structuring Facebook and Instagram ad accounts to maximize return on ad spend. Most people set them up on intuition or hearsay, but a data-driven approach to account hierarchy and campaign setup delivers measurable results.
A lot of people structure ad accounts, set up objectives, and launch campaigns based on just what they feel works best or what other people have told them. I wanna show you based on proof, based on some experience, what the best way to structure these Instagram and Facebook ad accounts are to actually get you a return on ad spend. I believe that's the best way to utilize, utilize these ad platforms is to actually bring you a return on ad spend.
