In this instructional video, Nicolas Korvessis outlines three paid‑advertising strategies tailored to a business’s revenue stage. For startups earning $0–$100,000, he recommends boosting posts through the Facebook Ads Manager to grow followers and engagement, emphasizing backend ad creation over in‑app boosting. For businesses making six figures and aiming for seven, he suggests running ads that prompt users to send direct messages on Instagram or Facebook, enabling low‑cost (<$10 per lead) lead generation and sales via chat. Finally, for companies already at seven figures and seeking multi‑seven‑figure growth, he advises using paid ads to drive phone call bookings—click‑to‑call or book‑a‑call funnels—to close high‑ticket offers through personal conversations. The video presents these tactics as a step‑by‑step roadmap for scaling a business with paid ads.
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Let me tell you the best way that you can leverage paid ads no matter what level of business that you're in. Let's start off from $0 to $100,000 a year. So you're just starting off, you're a baby business, and you want to get to your first 6 figures. Well, how can you make that happen? Through paid ads. I think the best way to do that is by boosting your posts and getting more followers and more engagement. Just make sure that you do these posts in the Ads Manager. Don't just boost them on the app. You'll get better results by doing it on the backend. The second thing, let's say you're now doing 6 figures, you're doing well, maybe you're doing a couple 6 figures, but you wanna try to get to that 7-figure mark. Well, I think a great way to do this is by starting to do DM conversations. Running ads to get people to send you a message in the direct messages, whether it's Instagram or Facebook, is a great way to start conversations with people, get them more info on your product, your offer, and how you can help them, and sell them in the chats. It's a really easy way to automate a lot of things and to get a consistent flow of leads, and it's Fairly inexpensive too, because you're only gonna spend $10 or less per lead. The last one, let's say you've hit 7 figures and now you wanna do multi-7 figures every single year. Well, I think one of the best things that you can do is talk to more people on the phone. I think if you wanna sell a lot and sell a very high-priced product, the best way to do it is over the phone. So at this point, you should be leveraging your paid ads to get more people on the phone with you so you can have more conversations with people, and close them on your high-ticket services. That's where you're gonna do some kind of a book-a-call funnel. These are the 3 things that I'd really recommend to do in the 3 different stages of business in this case. Give 'em a shot and let me know what you think.
