Build lookalike audiences from people who engaged with your ads, not just buyers. Target broad first, narrow to engaged users, then ask Facebook to find similar people. You'll get more actionable responses.
Everyone to know that don't have to make a lookalike of just buyers or just a lead list. You can make a lookalike of people that are engaging or interested with your ad because you're just going to take your ad from a broad audience, putting it in front of people that may or may not know who you are, may or may not be interested. Then you're taking it a section down in the funnel for people that actually engaged with the ad. Now you're doing a lookalike of people that engage. You're telling Facebook, I have all these people that have engaged with my stuff. I want more people like that. And most likely those people will start to take action. So I think it's super important to do that. Go ahead and test this out in your ad campaigns and see how it goes. If you have any questions, be sure to drop them below.
