Nicolas KorvessisChief Executive Officer, Scale Lab · CEO Of Scale Lab 🧪 Scale Your Business With The 'Pyramid Of Growth' See how it works below! 👇

December 1, 2023

2 Dec 2023 · 1 min

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In this segment, the speaker outlines a customer‑acquisition and monetization funnel that starts with running paid advertisements directing prospects to a very low‑priced (≤ $97) or free offer. The goal is to quickly recoup ad spend by delivering immediate value, which builds goodwill and trust. Once the prospect experiences results, they become a “5‑star” customer, making it easier to sell them higher‑priced products because they have already invested money and consumed more content. The speaker emphasizes that selling to an existing paying customer is significantly easier than selling to a brand‑new prospect.

Chapters

We basically run ads to a super cheap offer, $97 or less. And we will basically liquidate our ad spend on this kind of playing field right here. We're basically cutting in the middle here, giving them value, either free or paid. I really like the paid version. But the idea is that once they've kind of gotten results, you build goodwill, you build trust, it's tactical, then they're gonna become a 5-star customer because they've consumed a little bit more content from you. And they're usually gonna pay you a little bit more as well because they've already paid you a little bit. A lot easier to sell a current customer, someone that's already paid you money, than it is to sell someone that has never paid you before.