Do this to scale your facebook ads ($20k/day in spend)

In this video, I want to go over the best way that you can scale your Facebook ad accounts to spend upwards of $15,000 per day profitably and predictably for your business. And just before we kind of get started, I just want to show you an ad account here that we've been doing something similar with. So since January, we've spent close to $1 million. This past month, past 30 days, we spent close to half a million dollars, $450 grand. So we've really been scaling up. Over the past few months. Um, and you can see here over the past week, we're spending about $154 grand per week. We're averaging out at about $15 grand per day with these strategies that are working really, really well. So what I want to do is I want to take you through the best way to scale paid ads. I'm going to show you a very brief presentation that I made to kind of walk you through everything and all of the ideas. And then I'll take you into the ads manager and show you where some of those ideas are actually being used. Today for other offers. So a really important thing first off is before you start scaling, make sure your offer is working. No amount of ad spend is gonna fix a weak offer. You need a solution that people are actively searching for and that they want solved. So it's desirable and it's painfully clear that they need to solve that problem. And kind of how I drew this out here is you need to make sure that your offer idea solves a market need that people actually want solved. You need to frame desirability inside that offer so you can carry that through inside of your advertising and make sure it's clear. Make sure people understand what it is that you're solving for them. You can take all these things, boil it down into a really strong ad and a really strong marketing strategy that will allow you to scale your business. So that's the first thing before you even think about media buying tactics and a CBO campaign and what budget to start at and what creatives to test. Make sure your offer is refined as it possibly can be for success. Next is product-market fit. So now you have a product, you have a solution, and you have something that's working. But if your offer isn't creating demand, scaling can become guesswork inside the ads manager. When it hits a problem with urgency, scaling just becomes a matter of exposure. So what's really important to identify a strong product-market fit is these 4 key elements. First off, make sure you're actually identifying and solving a real problem inside of your advertising. If I go into an ad example here of mine, which I can pull up really quickly, you can see in all these creatives, we're solving a very specific problem. Scaling shouldn't be a gamble. Ad vault that turns scrolls into sales. Swipe the ad templates backed up by $15 million in ad spend. It's solving a very specific problem. Make sure you're doing the exact same thing in your ads. With that, you're gonna have demand that's coming from that. And what you'll then be able to do is scale your exposure by just solving those real problems and solving the demand that your product or service actually fulfills. Okay. So once you have a good thing, a good product, good offering, and I'll assume that most of you watching this maybe already have that. So this is really going to be the big meat and potatoes of this video. And that's creative volume over creative genius. Scaling isn't necessarily about the perfect ad. It's not about having the most expertly written and crafted ad copy. That can definitely help, but I would rather you, especially in paid ads, spend more time making more big swing tests, more variations versus trying to write one very, very perfect ad. Most of the time, the thing that you think is going to work doesn't work at all. And testing as much as you possibly can, duplicating, trying big swings is where a lot of the results are going to come from. Really comes back to the 80/20 principle. 80% of the results that we have come from the 20% of the very big swings that we take, not the iterative smaller tests. They can help, but producing as many variations as you can to get those insights are gonna help you scale. And that leads me right into this next point, which is having a strong creative testing cycle. What allows us to test and scale so much is because we're testing dozens of creatives. You can see here just from the thumbnails, every single thumbnail is pretty much different. We're testing something new almost every single day. And it's a really, really important factor to make sure that you're taking ads and you're testing new variations of them as much as you can. You can see in this ad account too, we're testing tons of different images, tons of different videos. We're testing lots of different audiences, placements, placements again, audiences, copy. Audiences, placements, you can see how much we're physically testing creatives, et cetera, et cetera. It's really important to make sure that you have a dialed-in creative cycle. And what we like to do is first write down or come up with some ideas for ads. I think an easy way to do that is to go into the Facebook ad library or use a tool like AdSpy where you can go and look at what competitors are doing, get ideas, and then test different elements of that competitor's ads. And that goes right into the second point. Experiment with different hooks, visuals, and copy. Test them, actually do it, launch them, test them, see the performance. And then from there, you can implement the insights you get from the data that you're getting and the feedback that you're receiving. Super easy creative testing cycle. And it'll really allow you to scale your ad creatives and your ads to the moon. All right. So once you actually have a lot of creatives that you're testing, whether that's copy, creatives, headlines, audiences, whatever it is, How do you actually optimize that ad performance? Through testing. I think there's really 3 key ways to doing that. One is making sure that you're testing the headlines by refining the message to capture audience attention. This is also in the copy. Images, you can do that to evaluate and visual appeal— that doesn't make any sense. You can test more images to figure out which images are actually bringing you visual appeal for from your audience. I had to do a double take on that one. And then at some point, you can actually start to test different offers. I know for us, we've got multiple offers that we test at any given time, not too many, but if we have a good idea for a few, we'll test them to see if we have any kind of breakout offer that may be working really, really well. Now, once you have these winning creatives, these winning angles, these images that are visually appealing to people in different ways, What do you do with them? How do you actually set everything up? So with the media buying itself, once you have these angles, I really like to scale them with structures like CBOs, grouping best-performing ads together, and really just letting the algorithm push spend to winners while you control where and how things are grouped together. So I'll show you exactly what this looks like here in an example. So for example, I've got this account here where we're spending about a grand a day, give or take. And we're getting purchases. Once I have something that's working in this asset testing campaign, which all I'm doing is just testing assets, it's as simple as that. I will then take those ad sets and duplicate them into a winner campaign using either a CBO objective, and you can see we did that down here, or using a bully objective. And all the bully objective is, is telling Facebook, hey, I'm willing to spend a crap ton of money, but I want to make sure you get me the results at what I want. And what that does is it creates a really solid balance of getting the right amount of people and making sure you're paying the right price and having a balance of pretty good spend, but right people that are actually purchasing, right? And so optimizing that spend is a very easy way to actually scale. It's just optimizing through CBOs, ad asset testing, grouping best ads together, and then just let the algorithm do the work. And finally, how can you actually scale without affecting ROAS? This is something that I've dealt with a lot, and we've wanted to scale things from $500 a day to $1,000, from $1,000 to $5,000 to $10,000. How can you do that without hurting return on ad spend? Well, a lot of the time when you do scale, return on ad spend will go down. So it's important that when you're at lower spend, the return on ad spend is as high as you can possibly get it, because assume that when you scale, you're going to lose half a percent. Maybe even a percent at the beginning. But once you figure things out, once the algorithm gets used to it, you can kind of go from there. So first thing is gradual budget increases. I like to increase ad budgets between 10 to 20% per day, as long as they're performing well. However, what you can do is something called riding the wave. And I'll show you an example here inside of this ad account. Let's say today I've got an ad that is doing really well. So I'll pop in here and let me filter down here. So I've got these ads here that— I don't know why the cost per result's not showing up, but these ads in here are doing pretty well. So this one at the top has spent $158 and it's gotten me 7 sales, $22 a sale. That's crushing it. What you could do is now take that and double this budget I won't double it, but I'll do close to doubling it and ride that wave for the rest of the day. But the important thing is at the end of the day to make sure you turn it back down to only 10-20%. That's the only time I would maybe bump the budget that high is sometimes Facebook is finding a lot of opportunities for you. Ride that wave and get it to work. Next is duplicating winning ad sets. That's fairly easy. Taking winners, duping them into a CBO like I mentioned. Or just duplicating them multiple times. Prepping new creatives. I know this kind of goes back to the testing piece, but if you have more creatives that are generating more results, you can use that to scale. And that goes hand in hand with consistent testing. All those together give you an optimized return on ad spend. So I hope all that made sense. I want you to take these things, take them step by step and analyze your business to see if you've got a strong offer, see if you have product-market fit, Once you have those things, pump out creative volume, take big swings of ad variations to identify what resonates, and then scale them, test them and scale them. And while you're doing that, try to build a structured testing system. So, you know, that you can produce 5, 10, 15 pieces of creative content every week. So then you can plug those in and do the media buying. Media buying is the easiest part of this whole thing. The hardest part is making something that works and having a strong offer. Once you have that, everything else becomes pretty easy. I really hope you enjoyed this video. This is something that I love putting together. If you want access to these pretty much show notes or this outline, click below in the description. You will join the school group, which is totally free. Get access to this chart and this entire thing that you can utilize. On top of that, plenty of free ad resources, questions you can ask, ask, and free ad audits as well. I'll see you there. Enjoy the video and I'll see you in the next one. Bye.