Most businesses leave money on the table by misaligning their upsells. An eight-figure client switched from a generic productivity bundle upsell to "Calendar Mastery," directly related to what customers just bought, and saw profits and acquisition rates jump significantly.
Most business owners are missing this one thing that can make or break their offer that they're selling. And it's really just an upsell. Crafting a perfect upsell that's well aligned with the first thing that you sold people can really be the difference between profiting big time on your product or service or barely scraping it by and just getting enough to cover the cost per acquiring that customer. The best way to make an upsell is to craft something that aligns really, really well with that first thing that you sold them. And it's basically just selling them more of what they just bought. So I have an example here from one of my 8-figure clients. He was selling a productivity bundle and the upsell, we changed it to a Calendar Mastery product. And just that alignment, and you can even tell just from the name, made the world of a difference. And now he's profiting a lot more and acquiring more customers just because of implementing that one upsell.
