Nicolas KorvessisChief Executive Officer, Scale Lab · CEO Of Scale Lab 🧪 Scale Your Business With The 'Pyramid Of Growth' See how it works below! 👇

Don't Overlook This Budget Scaling Mistake to Maximize Results

19 Jan 2024 · 1 min

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In this instructional segment, the speaker emphasizes a critical step before increasing a campaign’s budget: verify that the ad set is actually spending close to its daily budget target. Using an example of a $43 daily budget, he explains that if the campaign is only spending $20‑$30, it isn’t ready for scaling because the algorithm hasn’t fully optimized. Scaling too early can disrupt optimization, waste money, and reduce results. He advises waiting until the campaign consistently spends at least 80‑90% of the intended daily budget before raising the budget, thereby ensuring the campaign is stable and ready for growth.

Chapters

As long as it's hitting those ranges, you wanna make sure you do that. Another very important thing that you need to check before you just raise the budget is check the spend. We've set this to spend $43 a day. It has spent $43 a day, which is great. Let's say you set this to $43 and it only spent $20 or $30. That means it is in no way, shape, or form ready for it to be scaled up. And I see that mistake. This is a mistake that people make all the time. They see something that's working and they just wanna triple the budget. You're just gonna kill your optimization and spend way too much money and not get any results from it. Make sure you're scaling once it's actually spending the amount that you want it to spend, right? At least up to 80, 90% of that spend, you're in good shape to actually scale that thing up. So that's the first way.