Nicolas KorvessisChief Executive Officer, Scale Lab · CEO Of Scale Lab 🧪 Scale Your Business With The 'Pyramid Of Growth' See how it works below! 👇

Don’t reinvent the wheel when something isn’t working… do this instead.

12 Apr 2023 · 1 min

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In this short monologue, the speaker explains the concept of microtesting for under‑performing ad campaigns. Rather than overhauling an entire campaign, the speaker advises marketers to examine performance metrics, identify modest levers, and make incremental adjustments—such as changing the headline, narrowing the age target, shifting ad placements, or tweaking the lead‑in copy—to boost leads or sales. The core message is that modest, data‑driven tweaks can turn a mediocre campaign into a winner without the need to reinvent the entire creative or strategy.

Chapters

The biggest thing with microtesting and, and when you find a winner or when you find something that's maybe doing, generating a lead, getting a sale, but it's maybe not doing it to the caliber that you want. The important thing is that you don't need to go and reinvent the wheel. If something was kind of working, you just need to look at the metrics and what micro changes can you make to influence the success of this campaign so you can actually get the results you want out of it. And it all comes back to looking at the metrics and seeing what you can tweak and change. And one of the best ways to do this, instead of reinventing the wheel once again, why not just make and do micro changes? So some micro change examples could be changing the headline, changing the age range that you're going after, changing the placements. Um, it could be changing the lead-in to the copy. There's a lot of different small changes that are very easy to execute in your ads.