Nicolas KorvessisChief Executive Officer, Scale Lab · CEO Of Scale Lab 🧪 Scale Your Business With The 'Pyramid Of Growth' See how it works below! 👇

Everyone wants predictable income in their business, here’s how.

9 Apr 2023 · 1 min

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In this segment, the speaker emphasizes that achieving predictable income requires a focus on conversion rate optimization and speed testing. The core mechanism to make this work is establishing a continuous feedback loop: you test an asset, observe results, then return to the start of the testing cycle with a new variation informed by those results. This iterative process of testing, learning, and retesting is presented as essential for consistently improving assets and driving reliable revenue.

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So making sure you have proven assets in order to do that, you need to be geared and focused towards conversion rate optimization and speed testing. It's super, super important. So how does this kind of look like and what are the pieces that you need to have deployed in your business to make this work? Well, the first thing is you need to have a feedback loop. You need to be willing and understand that you're gonna test something. You're gonna get a result and then you're gonna go back to the beginning of your testing period with that new idea or result or asset that you came up with and test it again with that small variation based on what you learned the first time. And you're gonna be constantly having a feedback loop in your business. That's what you need to have is that feedback loop.